The Creative Flow Collective - Retail & Mindset mentoring

Joanne Griffin - The Creative Flow Collective

Review, Grow & Scale Your Business Course

Want to grow & scale your business?

Increase your sales based on retail expertise & what is working for your home & gift business. By analysing your sales, understanding why your customer buys, what your USP’s are and how to scale your business.

During this 8 week course, you’ll be coached along the process with personalised feedback so you can plan ahead, build your brand awareness and grow your sales.

You’ll feel focused, confident and excited to take the guesswork out of running a business so you can implement the advice straight away.

This 8-week course is designed for product-based retail businesses that sell everything from homeware, stationery, jewellery, kits to lifestyle gifts.

Connecting To Your Intuition & Guided Meditation - Elevate Your Curiosity Podcast

What your business needs

Every successful product-based brand has one thing in common that’s integral to success – incredible products, and I want to help you grow what you’ve already achieved in your brand even further.

The grow & scale your business course takes you step-by-step through the key stages of growing your business based on retail expertise and what is working for you!

You will learn to examine what has grown your business so far and how you can use this to take inspired action based on past results. Instead of Googling what has worked for others and wondering why their path isn’t helping you.

Grow & Scale Your Home & Gift Business course

If your plans this year include:

Analyse what’s working in your sales
Learn who your customer is & what they want to buy
Identify why you’re unique to build your brand awareness
Get ahead with your content and learn how to launch your products
Start a wholesale strategy
Sell on other online marketplaces
Grow your sales on your own site

Then the Review, Grow & Scale Your Business 8-week course will help you with all of this and more!

Does this journey sound familiar in your business?

You started your brand all excited, but you’ve been selling for a while now and you’re still trying to get your head around the business bits. It feels like you’re working backwards to work it out, which gets kinda lonely and you’re not sure who to talk to for advice and support.
You feel lost, overwhelmed by everything you need to do and want to have a plan in place so you can move forward without feeling like you’re ‘winging it’.
You’d love to know the steps and logistics of developing the new product ideas in your head you haven’t created yet before you talk yourself out of yet another product and it stays as a sketch in your notepad.
Self-doubt and decision making is difficult when you’ve got so many ideas for every part of your business, working out what to prioritise first for your brand is tough and becomes overwhelming.
There is a disconnect between all your content ideas, what you want to talk to your audience about and how you actually turn this into content for your ideal customer.
Your creativity is killed by stress when financial pressure takes over and you freeze instead of moving forward and taking action.
You know mindset is important but you don’t prioritise it even though you know it makes running a business easier.

I felt totally overwhelmed with the idea of starting up a business and completely under skilled. I wanted to really make a go of my small business so I knew that I had to be proactive in seeking professional guidance and support. I now feel more focused, more confident and genuinely excited about moving forward with my business. Being walked through how to give language to the brand that I’m creating was fantastic. This is a brilliant starting point for anyone hoping to launch or grow their own small business but doesn’t really have a clue how to do it!
Suzanne, Nice Threads

Things would be easier if you could:

Feel more focused, organised and have a clear strategy on how to move forward with confidence.
Know what is working in your business by having the tools to analyse your sales and see how this translates to developing your product range.
Create a sales plan that would grow your business, based on what is working for your sales and content.
Learn how to scale your business with a clear structure and direction based on industry knowledge.
Discover who your ideal customer is and how to talk to them about what they want to hear about.
Get personalised feedback and be able to ask follow up questions on what you need help with the most.
Be supported by an encouraging community of like-minded creative business owners with who you can chat with, bounce ideas off and celebrate your wins.
Quieten the negative self-talk and not be easily distracted, so you can get your mind in the right place to succeed.

Join the course now

Pay in full

£247

Two payments

£124

Enrolment closes Monday 9th May at 6 pm GMT time

The eight-week process to review, grow & scale your business

Review, Grow & Scale your business course

Week One: REVIEW

Analyse Your Sales & Profit Margin

Understand and maximise what’s selling based on your sales data so you can expand on your product range knowing it’s got the best chance of success, plus make sure you are making money on each product. You’ll learn how your numbers can be creative and feel confident even if maths isn’t your thing:

Identify what’s really working in your product range and use this data to inform your product development so you can grow knowing it’s got the best chance of success.
Learn how to analyse your sales in three different ways, with step by step instructions to guide you and spreadsheets set up with the formulas you need.
Easily work out your product profit margins to ensure you are making money.

How you’ll feel:

You’ll change the way you look at your sales and profit margin and feel self-assured by taking the guesswork out of trying to do this by yourself.

Week one bonus:

How to work with factories pre-recorded Q&A call with Laura Cartner, Product Development Manager for Sainsbury’s & Habitat.

Date: Tuesday 10th May at 1 pm GMT

Week Two: REVIEW

Learn Who Your Customer Is & What They Want To Buy From You

Know exactly who your customers are so you learn who you are talking to and what they want. Understand how to use market research to develop your product range so they have to buy from you and no one else. You’ll find out:

Why market research is important and how to carry out message mining surveys and calls that will grow your brand.
Know what questions to ask your customers that will develop your product range, including example survey questions you can personalise to your brand.
Who your ideal customer is and what is important to them.

How you’ll feel:

Confident to take clear action on getting to know your customer in a creative way and excited to start talking to them.

Week two bonus

Post your market research questions in the Facebook group and I’ll give personalised feedback on your survey.

Date: Tuesday 17th May at 1 pm GMT

Week three: GROW

Developing Your Unique Brand & Plan Your Next Product Range

Pinpoint exactly what your brand values and purpose are so you fully understand why you stand out. I’ll also be sharing my best tips for planning and developing your product range so you’ll be able to:

Identify why your brand is unique and how to use these USPs to make your products stand out.
How to create collections and when to introduce new products.
Map out your next product range and put a plan in place to bring it to life.

How you’ll feel:

You’ll be walked through how to give language to the brand you’re creating and have the clarity of what your business stands for, including a plan for the future.

Week 3 bonus:

Create and share your brand USPs in the Facebook group and I will give personalised feedback on everyone’s post.

Date: Tuesday 24th May at 1 pm GMT

Week Four: COACHING

Q&A Call & Implementation Week

One hour Q&A call where you will feel comfortable asking any questions in a friendly and nurturing environment. Plus have a week to re-energise and continue with the clear actionable goals set in the previous weeks.

How you’ll feel:

Have the direction and knowledge underpinned with guidance and support as Joanne will be readily available to answer any of your questions.

Week 4 bonus

Interview with Thalia from Botany & Books and how she has grown her business.

Date: Tuesday 31st May at 6 pm GMT

Week Five: GROW

Delivering Consistent Content & Launch Planning

Create a content calendar so you have a plan and a bank of ideas to utilise, ensuring the content you create is more effective and structured. Learn how to launch your products for success and expand your reach using social media and outreach:

Create a content calendar and content ideas that work for you and appeal to your customers.
How to launch your products to ensure consistent sales.
Identify what’s working for you in your marketing and how to maximise social media and use outreach and PR to expand your reach.

How you’ll feel:

Have the direction and knowledge to move your business along while feeling less overwhelmed by planning ahead, feeling organised and scheduling tasks so your head is less cluttered.

Week 5 bonus:

2022/23 content calendar templates you can adapt for your business.

Date: Tuesday 7th June at 1 pm GMT

Week Six: SCALE

Scaling Your Business & Choosing Where To Sell

You’re clear on your brand, your marketing is all planned out so now you’re ready to scale your business. Learn the different ways you can do this and identify what is the best route for you and how to make this a success. We’ll cover:

Online marketplaces and how to succeed on them.
Learn the wholesale process, how to price your products and how to approach buyers and make them fall in love with your brand.
Tips for retail and trade show success to make the most of the show before, during and after.

How you’ll feel:

Have a blueprint and feel motivated to use the techniques by having them broken down into more manageable chunks, meaning you can implement the advice straight away.

Week 6 bonus

Wholesale line sheet template to get your wholesale up and running.

Date: Tuesday 14th June at 1 pm GMT

Week Seven: COACHING

Q&A call and implementation week

How you’ll feel:

Have the direction and knowledge underpinned with guidance and support as Joanne will be readily available to answer any of your questions.

Week 7 bonus

Guided meditation.

Date: Tuesday 21st June at 6 pm GMT

Week Eight: SCALE

Master Your Mindset To Keep Moving Forward

By this week, you have everything you need to grow and scale your home and gift brand, there’s just one final missing ingredient. Now, we’re taking it up a gear and I’ll be walking you through how to reframe your beliefs around sales and consistency, so you can go into the festive season feeling prepared and confident:

Overcome why you find selling difficult.
Stay consistent with your business when your energy is low.
Reframe your beliefs using mindset exercises that work for you such as meditations, affirmations, and journaling and how they help.

How you’ll feel:

Quieten the negative self-talk and not be so easily distracted so you can get your mind in the right place to build your brand ready for the festive season and beyond.

Week 8 bonus:

Journalling workbook.

Date: Tuesday 28th June at 1 pm GMT

The course starts on Tuesday 10th May and runs weekly until Tuesday 28th June.

I wasn’t treating my business as a proper ‘business’ as I didn’t have proper plans in place and was really winging it day to day. I wanted to grow my business and learn proper practices from pricing to marketing. I’d seen people rave about Joanne’s services on Instagram and liked that this one was over 6 weeks and included worksheets. I found the worksheets were so helpful each week as I knew exactly what to work on and now have them to look back on. I feel like I have the tools to start growing my business and treating it less like a hobby. I feel more confident and happy with my pricing. I feel less overwhelmed with all the tasks to do as everything has been broken down into more manageable chunks. It was a really well organised and laid out course. Packed full of useful information and content that we can keep using in the future. Jo was so friendly and really knowledgeable and I felt more than comfortable asking questions.

– Cat, Bamber Prints

I wanted to learn how to scale my business and make sure I was well rounded in my approach. I have no retail experience and feel like I’m always making it up as I go along, so structure and direction were important to me to learn. My favourite part was digging deep into what my business is all about – distilling keywords, brand purpose etc. I’ve not done an exercise like this before. I feel I have a much better sense of brand now – I actually didn’t have any feeling for it before as I couldn’t distil out what I was. I feel I have a plan for content as well and have written out my content pillars and added in lots of ideas under each one. I am using the content planning spreadsheet and quarterly tabs as well and so I feel organised. I am less overwhelmed as I have scheduled specific large tasks – and so I don’t need to think about them now until that month and so my head is less cluttered. It was really beneficial to me as a small business, I’m one year into my journey, and I now have the clarity of what my brand stands for, how I can grow it, and a plan for the future.

– Jill, Practical Gift Boxes

I was overwhelmed by everything I needed to do and I wanted to get a clear strategy for my business. Compared to when I started I’ve got so much more structure to my business and it’s taken out so much of the guesswork! The course was jam-packed with useful information and clear actionable goals to take away and immediately improve your business. And I really liked the mindset meditation in the last week.

– Evie, Create Space

I was feeling a little lost and a little frustrated as I had a vision in my head of what I wanted to achieve but didn’t know how to get there or the business knowledge to expand. I wanted to learn how to scale my business and I was looking at setting up another selling platform. I feel like I have more direction and knowledge to help move my small business along. I know it is going to be a marathon, not a race, so I need to use what I’ve learned to slowly build on my goals and vision. I enjoyed creating customer profiles as it was a creative task and anything spreadsheet related. I would recommend this course for anyone who is serious about growing their business and themselves. There were a lot of different areas covered on the course from building a good foundation on how to run a business and keep track of your finances, to understanding your ideal clients, where to find them and how to approach stockists. The course had the right amount of intensity and did require time to really get the most out of it. Joanne was nurturing and made herself regularly available to answer any questions.

– Jessica, JPye Masks

I chose the course as I wanted to start working in a more focused, intentional and organised way. My favourite part was the clear, simple advice (with templates) for certain key activity points, Joanne really knows her stuff. I feel I have actionable points I can implement straight away – which I am already using. The difference between this course and just reading books/blogs etc, is that I was motivated to start using many of the techniques/implementing the advice given straight away, instead of sitting with it and it faded into thought without action.

– Sarah, Store Garden

I was winging it with my small business and didn’t really know how to move forward and I wanted some guidance on how to move forward with my small business. I feel more focused – I still have a lot of ideas in my head but at least I have a good starting point and I know that I can refer back to the videos and notes if I need to. Week 2 was my favourite week because it made me really sit down and think of what I wanted to do and what area to focus on. I also loved seeing other people’s businesses and getting inspired by them. It’s a great course wherever you are in your business journey. If you are just starting out, it helps you focus on the important things as well as provides the basic blueprint of how to go about it. The course gives you the tools to help you move forward if you’re feeling stuck and re-energises you to continue and not give up!

– March 2021 course attendee

I wanted to get a bit more guidance from someone with industry experience as I was a bit unsure of the direction for growth. My favourite part was the first session – the nitty-gritty of sales analysis, there are tonnes of value in it. Compared to when I started the course I feel more confident of my direction – it’s a must for new home and gift businesses!

– Bex, Bramble & Fox

The Review, Grow & Scale Your Business course is for if:

You’re home, gift, lifestyle product-based business – think stationery, jewellery, kits.
You want to grow your sales.
You want your brand to be cohesive with a clear message and purpose.
You want a clear plan on what to do based on what is working for you.
You want to know your ideal customer and talk to them directly.
You want to work with someone with retail experience specific to small businesses.
You want to move from overwhelm to action.

It’s not for you if:

You’re not prepared to dig in and do the work to grow your brand.
You just have an idea for a brand and haven’t started yet.
You just want results without action.
You don’t want to look at what’s worked for you so far in business.

I’m in!

Pay in full

£247

Two payments

£124

Enrolment closes Monday 9th May at 6 pm GMT time

Meet Joanne

Working with creative retailers is my passion and I have spent 14 years in the retail and e-commerce sector. Working in indie startups, bricks & mortar shops and spending 7.5 years at notonthehighstreet.com. I have a wide scope of expert knowledge and experience when it comes to products and the creative, small business world.

My role is to support you through the decision-making process, helping to spot new opportunities and advise you on what actions to take to grow your brand, all combined with the tools to keep you working towards the bigger picture.

I currently work 1:1 with my retail mentoring clients and have hosted sell out workshops plus online and in-person events for The Mamahood, Crafty Fox, The Design Trust, 91 Magazine, Cheerfully Given and Enterprise Nation.

I’ll be on hand throughout the course to support you in growing your business with an intuitive but commercial approach. Ready to take you from overwhelm to inspired action in the grow & scale your business course.

I wanted to improve my working processes and more confidence in my business as I was feeling overwhelmed and without a focus! I have since changed the way I work so I am quicker in the making process, therefore, making more profit, and know what to include per order to keep my cost down. I now feel more focused and confident with pricing and budgets. It was brilliant to help focus on areas in your business you need help with as this course opens your eyes to see your business from the outside world and look in. Great to help visualise your ideal customer and how you communicate to them. This course covers all the main areas for any small business, even if it is just a little tweak or a major change to start seeing the benefits. Joanne is just the loveliest with such a kind and stress-free manner, she really helps to be mindful about your business and is so so helpful with feedback. I highly recommend this course.
Miriam, Made By Miriam

FAQ’s

I can’t make the live lessons

If you aren’t able to make the lesson live for the review, grow & scale your business course then you can catch up later that will be saved, plus you can rewatch if you want a refresher.

What are the times and dates for the live lessons?

The Live lessons will be Tuesdays at 1pm GMT
The Q&A calls will be on Tuesday at 6pm GMT

Tuesday 10th May 13.00 – Week 1 (Sales analysis)
Tuesday 17th May 13.00 – Week 2 (Product USP & plan)
Tuesday 24th May 13.00 – Week 3 (Customers & market research)
Tuesday 31st May 18.00 – Week 4 (Q&A call)
Tuesday 7th June 13.00 – Week 5 (Content & launching)
Tuesday 14th June 13.00 – Week 6 (Scaling)
Tuesday 21st June 18.00 – Week 7 (Q&A call)
Tuesday 28th June 13.00 – Week (Mindset)

How long are the lessons?

Each live video session will be 60-75 minutes.

What is the course all about?

During this 8 week course, you’ll be coached along the process with personalised feedback so you can plan ahead, build your brand awareness and grow your sales.

You’ll feel focused, confident and excited to take the guesswork out of running a business so you can implement the advice straight away.

This 8-week course is designed for product-based retail businesses that sell everything from homeware, stationery, jewellery, kits to lifestyle gifts.

What’s included?

One live video lesson, or Q&A call, a week, including slides.

The course starts on Tuesday 10th May and runs until Tuesday 28th June.

Weekly workbooks to fill in during the lessons with homework (including the worksheets you need) to move you forward in growing your business.

A Facebook group of lovely creative business owners you can create a community and connect with.

Where are the sessions?

Each lesson will be held live weekly on Zoom. You’ll be able to ask questions live and each session will be recorded and the replay uploaded to the online course portal.

There will be a weekly workbook for each session for you to keep and fill in that will grow your business and move it forward in a way that works for you. The workbook will be emailed to you each week and available to download from the course portal and Facebook group.

What do I need to do before the course begins?

You will need access to your product sales before the first week, don’t worry about downloading any of them just yet. We will go over how to do all of this in lesson one.

And remember that you know your business the best, the course is here to help you get that knowledge out, make a plan and continue to grow!

I’m time poor

I get it, when you’re running a business you are wearing all the hats, doing all the things and time management is tricky.

This course is here to help you know what to focus on in your business so you can make the most out of it moving forward.

There will be a live lesson each week (60-75 minutes) and then weekly homework to move your business forward. Plus if you submit it during the time the course is live, I will give personalised feedback and give advice!

Plus there are two implementation weeks for you to work through the tasks which include a Q&A call to ask any questions you have.

Will I be able to connect with other businesses?

Yes! There will be a private Facebook group for you to connect and build a community with like-minded brands.

Plus I’ll be present each day and available to give feedback on any questions you have.

How much is the course?

£247 for the eight week course.

Do you offer a payment plan?

Yes, you can split the payment into two payments of £124 spread over two months.

When do I have to sign up by?

Enrolment ends on Monday 9th May at 6pm GMT so everyone has time to join the Facebook group, get the course portal log in and get their first workbook ahead of the first lesson starting the next day.

What happens to the course after the 8 weeks?

The Facebook group will stay open for you to have access to the content and chat to everyone you have met!

If I run the course again in 2023 you’ll still have access to the group and be able to join in and refresh on each of the lessons.

Who’s it for?

Home, gift, lifestyle product-based business who have started their business and are already selling.

I’ve not started yet or I’ve only just begun my business, can I still join?

This course is designed for brands who have been selling for at least 6 months as we analyse your sales and start to work on how to scale your business.

But some companies may be suitable depending on your prior experience. Send me a DM or email and we can chat and see if this is right for you. And I promise no hard sell, I want this to be the best decision for you right now.

What is your refund policy?

There are no refunds available for this course. Listen to your gut instinct as I want you to invest if this feels good for you. If you have any questions, send me a DM or email and I’ll be happy to chat to see if this is right for you!

Join now!

Pay in full

£247

Two payments

£124