Learn how to discover your ideal customer as a product business. As if you don’t know who you’re talking to, your marketing will always feel vague. And when you talk to everyone… nobody truly listens. One of the most powerful things you can do in your product business is clearly define your ideal customer. When […]
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Learn how to discover what USP’s makes your brand different. As if you don’t know what makes your brand different, your marketing will always feel harder than it needs to be. Finding your brand USP (Unique Selling Point) and defining your purpose isn’t just a branding exercise. It creates the strong foundations your entire business […]
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Pricing for profit: How to pay yourself and increase margins in your product business. If you run a product business and aren’t consistently paying yourself properly, something needs to change. Too many creative business owners underpay themselves, underestimate their time, and operate on margins that barely cover materials. Let alone profit. This is how businesses […]
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Welcome to the simple guide to market research for product sellers. This will help you truly understand your customers and how you can create a message mining survey, step-by-step. Market research is amazing as you’ll get so much insight that you didn’t even know about your customers! It will also confirm what you think you […]
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Welcome to factory sourcing for small product businesses and what you need to know. If you’re a product business owner considering manufacturing, or already working with factories and looking to improve the process. This conversation will give you the clarity and confidence you need to move forward. In this blog post, I’m joined by Laura […]
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Learn when and how to increase your product prices – without losing customers or having guilt. Are you constantly working but not seeing enough profit in your bank account? You’re not alone – many product-based businesses struggle with pricing. But here’s the truth: if you want your retail business to grow and actually pay you, […]
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The ultimate guide to developing hero Christmas products that sell. When it comes to driving sales during the festive season, nothing works harder for your product business than well-chosen hero Christmas products. These are the products that not only generate consistent sales but also become go-to favourites for your customers. Whether you’re selling online, at […]
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DIY product photography tips to boost sales – learn how to take better product photos at home. The best part is that no professional studio is needed! If you’re a creative business owner selling on platforms like Etsy, notonthehighstreet.com, or your website, your product photos matter – a lot. Well-lit and gorgeously styled images not […]
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Want to go from views to sales? This essential guide will show you how to optimise your product descriptions to boost your online store’s orders and revenue. If you’re a retailer looking to turn browsers into buyers, mastering how to optimise your product descriptions is your next big move. Better descriptions mean more visibility, more […]
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