1:1 + Group Mentoring Programme
Joanne Griffin 7

Hi, I’m Joanne – Your retail mentor & business cheerleader

Let me guess, you’re here as you want an all-round retail strategy to build a successful and sustainable product business, that doesn’t just rely on creating Instagram Reels?

I can help with wholesale, pricing, product development, sales targets, optimising Etsy, launching, SEO and more!

I’ll share my 17+ years in the industry to help you with the accountability, support and confidence to grow your profitable brand.

Whether you’ve got an idea or are five years in, I can help fast-track your growth from the start-up, growing or scaling phase.

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“It’s like working with your best friend who happens to know everything about running a small business.

How my clients describe working with me
Joanne Griffin 1:1 retail mentoring

1:1 Retail Mentoring

Personalised monthly mentoring for ongoing support and accountability tailored to you.

Focusing on your products, pricing, planning and promotion to create a profitable retail business that lasts.

One spot available to start now.

Joanne Griffin - retail strategy session

Strategy Session

One-off call to review, audit and fast-track one key area in your business that will up-level your sales.

We will create a plan of action so you go from idea to fulfilment and have the confidence to revolutionise your business processes.

Together we will work on:

Retail knowledge & business basics

Sales strategy & planning

Mindset shifts & support

Kirsty, Glassatura Cakes
I’ve read so many books and watched so many videos, but having a mentor on a 1:1 basis, completely tailored to my business, was an absolute game-changer.

Joanne’s worth every penny. Investing in my business during that time was daunting, but it was the best thing I could have done.
– Kirsty, Glassatura Cakes
Bonnie, Bluebells Burrow
My favourite part was having some accountability, keeping me focused on working on goals rather than getting bogged down on daily “stuff” that doesn’t always mean you are developing your business. I found Joanne easy to get on with, approachable but kept me on task. I have learnt loads but also have a plan on areas that I can continue to work on even after my time with her.
– Bonnie, Bluebells Burrow
Goldie, Goldie Moran
Since then I increased my confidence with asking for the sale, putting myself out there and trying new things. I doubled my mailing list, sent out regular emails, did my first market, launched new products, started to set up international shipping and started to create a wholesale brochure.

If you work with Joanne, you’ll soon be ticking off all of the things you’ve been wanting to start but have been putting off. She is generous in sharing everything she knows with you. It’s like working with a friend who happens to know everything about product businesses.
– Goldie, Goldie Moran
Made by Miriam 1:1 retail mentor testimonial
I have launched successful monthly collections, and craft kit subscriptions and have a plan on paper to go wholesale and more confidence to know my self-worth, ask for the sale and believe in my products. After working with Joanne, I have beaten my sales each month from the previous year and know my products are profitable.

My favourite part of the service was our 1:1 calls – it felt like I was talking to a friend who knew everything about running a small business without judgement or feeling silly asking questions or ideas. It is the best thing I have done for my business and myself.
– Miriam, Made by Miriam
Em Emerson 1:1 retail mentor testimonial
I created a whole range of prints and exhibited them and learnt plenty of lessons along the way, the pricing and working out of that side were brilliant exercises as I really didn’t know about the wholesale side of things and the profit margins which definitely gave me confidence on moving forward with launching.

Meeting with Joanne and discussing everything and being able to bounce ideas off her. Feeling there was a plan of action and always a way to move forward. I always felt lighter and more optimistic and motivated to do more. She is a fountain of knowledge.
– Eileen-Marie, Em Emerson
Festive Fingerprints retail mentoring testimonial
I felt Completely out of my depth before I worked with Joanne. Since working with her I have successfully fulfilled my wholesale order, set up my Not On The High Street shop, learnt how to create and use sales forecasting, understood my margins, developed an entire new Christmas range and prepared it for launch.

To have an hour every 2 weeks to talk nonstop about my business with someone so knowledgeable and who genuinely cares, was absolute bliss and totally priceless.
– Casey, Festive Fingerprints
Sara Sayer, artist
I felt like giving up on illustration and I needed to become more commercial. Since then, I have become much more accountable for my business decisions. I am clearer on all the costs and I really benefited from was planning a launch plan for new products.

Working with Joanne is like having the best cheerleader and teacher rolled into one on your side.
– Sara Sayer, Illustrator & Artist
Claire Archive 12 retail mentor testimonial
Joanne is like having a super friendly boss to guide you through your to-do list, always with a smile and a supportive cheer. I have learned how to work out profit margins, track my bestsellers and I feel confident this side of my business will continue to grow.
– Claire, Archive 12
Safiyyah Studio
I felt lost, I was working month by month rather than having a set plan for the year.

I now have a clear plan, she helped with mindset and I feel more confident about my work. There was help with messaging around product launches, planning content and suggestions on improving sales. I understand sales targets, working out how to use the profit margin and also learnt about wholesale and the process.

I found Joanne very easy to work with and trusted her opinion and ideas based on her experience. If you’re looking for a clear direction, focus and clarity she’s the one.
– Safiyyah, Safiyyah Studio
Johanna Pahalahti artist
I felt really lost. I love to create art, but I find everything else really difficult.

I really loved her way of coaching. She has a very calming and positive attitude. I felt I could trust her and ask her anything. She always had answers and positive ways to move forward. It always surprised me how much we got done in the hour.
– Johanna Pahalahti, Artist
Annie, China Dawgs. Retail Mentoring
Jo has completely revolutionised my business processes, never afraid to get stuck in and help
organise your thoughts, ideas and create positive actions. She has gone above and beyond and no idea or thought is ever too much even at the very beginning stages. She helps coach you from idea to fulfilment. She’s not just a coach, but a very insightful, kind, helpful and warm person.

My favourite part was the bi-weekly check-ins. Creating easy actions off the back of often huge braindumps. I can see the results and my business is more streamlined and I have new best selling products as a result of our brainstorming.

Working with Jo was the best decision for me as I feel so much more organised, my business is streamlined and I have a much better understanding of how to grow.

Working with Jo has revolutionised my business processes and mindset from back to front and I am seeing amazing results in all areas of my life. No area is off discussion and she makes sense and coaches you through any blocks or areas of improvement. Thank you Jo from the bottom of my heart, you’ve made such a huge difference!
– Annie, China Dawgs
Liz, Slow Sunday
Working with Joanne fast-tracked things for me and made sure I was thinking with a business mind from the start. The accountability, guidance and amount of knowledge that Joanne has willingly passed on to me is amazing.

I have achieved more in 6 months than I have in the previous 3 years! She has a wealth of experience and knowledge in product-based business. She is also very friendly, kind, calming and trustworthy. I would not be where I am today without making the investment in myself and my business. Give it a go and you won’t regret it!
– Liz, Slow Sunday
Bianca, Binks Design testimonial
Working with Joanne was exactly everything I needed. I was at a point in my business where other things outside of it had to become a priority and with Christmas looming at the time, I wanted to regain control and make the most of the Christmas selling season. Joanne not only helped me create a plan of action, but she was also so considerate of my energy levels and how I was feeling about regaining my focus and pushing for Christmas in an already busy time of year.

I can’t recommend working with Joanne enough, I know exactly what I need to do to plan a launch going forward now!
– Bianca, Binks Design
Kate Whyley retail mentor testimonial
I felt frustrated and stuck in my own head with an unclear vision of steps to take next. The practical feedback, relevant articles, spreadsheets were thoughtfully tailored to be relevant to my exact needs. I have since grown in confidence in my own ability to make decisions and make great leaps forward without overthinking.

Joanne listened very well, her responses were extremely considered and not generic. I found her thoughtful, professional and kept me on track. She is a business coach who looks at your strengths and how to build on them. This is a great investment.
– Kate, Kate Whyley
Naoko - Rock Me Designs
Before I worked with Joanne I felt overwhelmed, not confident and too close to the detail. I was unable to see the bigger picture and how everything ties together.

Joanne has a good all round understanding of retail business and is able to relate that to small businesses. She is very easy going, listened and understood my feelings on where I needed to improve and was extremely efficient.
– Naoko, Rock Me Designs

Plan Your Best Christmas Workshop

Take away the pressure, guesswork and stress of preparing for the festive season.

This step-by-step, action-taking workshop will mean you will leave with a product strategy, sales targets and 16-week marketing plan, completed in under two hours.

Watch now
1:1 + Group Mentoring Programme
Joanne Griffin 14

My background

Combining over 17 years of working in retail & e-commerce. My career background includes graduating with a BA Hons in Surface Pattern Design at Staffordshire University and working in various SME retail businesses. Covering areas such as visual merchandising, wholesale, design, marketing, sales and communications. Including 7.5 years at notonthehighstreet.com where I specialised in merchandising, product development and writing trend guides for the 5,000 sellers.

The Creative Flow Collective blends my passion for retail, strategy and mindset.

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You may know me from

Brands The Creative Flow Collective has worked with

Start your transformation

Whether you’re a start-up and want to fast-track and think with a business mind from the start. Or you’re a few years in and are ready to grow your sales and revolutionise your processes.

Mentoring will help you by focusing on marketing, launching, wholesale, sales targets, product development, planning ahead, optimising your website and online marketplaces, SEO, scaling and more.

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Free resources to help you grow