In today’s episode I’ll be discussing five mistakes brands make when starting out with Catherine Erdly & Elizabeth Stiles. Catherine was a senior merchandiser for Coast and Paperchase and now runs Future Retail Consulting & the Female Founders in Retail FB Group. Elizabeth was a buyer for Next, Miss Selfridge and George @ Asda kidswear; she is now a fashion retail consultant & runs The Fashion Feed FB Group.
Listen in to the episode below or on iTunes, Stitcher or Spotify.
We’ll discuss the following five mistakes brands make:
- Not understanding what your customer wants
- Know your customer
- Trying to be too big
- Start small & own it
- Assuming everything will sell
- Prepare for best and worst sellers
- Not keeping track of sales & spend
- Budget properly
- Underestimating the importance of sustainability
- A big trend for 2019
I run the Building a Successful Fashion Brand and Building a Successful Home, Stationery & Gift Brand workshops with Catherine and Elizabeth. And we have more dates comingup in March, September and October. We’ve had amazing feedback on these events so far so if you’re interested then do get in touch!
Find Catherine and Elizabeth on the following links:
Catherine’s website: www.futureretail.world
Catherine on Instagram: @futureretailuk
Elizabeth’e website: www.elizabethstiles.co.uk
Elizabeth on Instagram: @elizabethstilesuk
I’d love to know what’s your biggest takeaway is and which tip
resonated with you the most. So do let me know below!
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