Following on from the episode about how to get consistent with your planning, today we are covering how to get consistent with your marketing.
All three of these episodes are for product-based retail businesses so you can simplify, plan ahead and uplevel your sales. In the podcast we’ll go in-depth on the following areas:
- Why you find selling difficult
- What is working for YOU!
- Learn how to serve over sales – it’s all about what your customer wants!
Listen in to hear how consistent marketing will help grow your sales, or read the abbreviated show notes below.
Why you find selling difficult
- You don’t want to be salesy or sleezy
- You worry what people will think of you
- Get into a good mindset first and believe in yourself
- Think of a good sales experience
- You’re providing your customer with an experience to achieve:
- Make money
- Save money
- Save time
- Provide a transformational experience
- Solve a problem or find a solution
Your customer is just thinking about themselves – not you!
You are not ripping people off or conning them
What is working for you?
- Review everything you have done to promote yourself
- Facebook or Facebook groups
- Newsletter
- Blogs
- Press
- Wholesale
- InfluencersMarketplaces
- Fairs
What has been the best in terms of sales? Not just likes. Pick the top 1-2 areas and replicate what is working in new ways!
Serve over sales
- Make it about your followers and the benefit for them
- Talk about benefits (not the features)
- What value can you add to their lives that relates to your products, values and interests?
Grow & Scale Your Home & Gift Business
The Grow & Scale Your Home & Gift Business course is now open! If your plans this year include:
- Analyse what’s working in your sales
- Identify why you’re unique to build your brand awareness
- Get ahead with your content and product launches
- Start a wholesale strategy
- Sell on other online marketplaces
- Grow your sales on your own site
This 6-week course is for you! It’s designed for product-based retail businesses who sell everything from homeware, stationery, jewellery, kits to lifestyle gifts. Find the full information online and if you have any questions then get in touch!
