How to increase sales and drive traffic to your website is probably the question I get asked the most by retail and product businesses.
So this week’s podcast we chat all about increasing your brand awareness through your own direct efforts and outreach. From social media, newsletters, keywords and outreach.
Listen in on how you can increase sales below or read the abbreviated show notes:
Firstly you want to increase sales through two methods:
- Driving traffic to your website through social media, newsletters, outreach and events.
- Increase brand awareness through your own direct efforts and outreach.
Increase sales in seven different ways
Optimise your website
- Have good photography as this is what the customer sees. They can’t see your product in person so they rely on imagery. Show your product off in the best light!
- Use clear product collections and name them appropriately.
- This helps with SEO and Google searches.
- Use Google analytics so you can see top pages and referrals
- Update your website weekly so you keep ranking in Google.
- Create new weekly CTA banners on your homepage highlighting different products.
SEO
- Use keywords that describe your product.
- Use your key words in the product title and the first 50 words of your product descriptions to increase your ranking.
- Don’t keyword stuff.
- Keywords are key for being found on online marketplaces.
- Use ERank for Etsy
Blog
- Use your market research, content ideas and purpose statement to create your content.
- Create value for your audience and customers.
- Think about keywords that people are searching for and use this for content.
- Reuse current Instagram captions to make blog posts.
- Repurpose!
- Make your blog posts between 500-1,600 words.
- Create pinnable, graphic images for Pinterest. Like the ones on this Blog post!
- Canva has some great templates for this.
- The platform favours new content that you create.
- Tie this in with your blog and social media plan.
- Claim your website and Instagram on Pinterest.
- Create vertical pins.
- Pinterest is a long game and will take time.
Influencers & outreach
- Review who has spoken about you before what what has resulted in follows and sales.
- Analyse why is this?
- Work out who else can you work with and shares the same audience and values as these people.
- Can you do takeovers, podcast, blog features with these influencers?
- Engage with them first to develop a relationship – don’t go in cold.
- Look at micro influences.
- Check engagement on their sponsored posts.
- Is their audience your ideal customer?
Find more outreach & influencer tips on Oh Joy highlights called Biz tips
Newsletter
- Direct people to sign up to your newsletter.
- You will always own your mailing list, but you don’t own your social media.
- Shae the benefits of signing up.
- It doesn’t have to be a discount.
- Could be a free download.
- Exclusive offers.
- First access.
- Think – why join, what’s in it for them?
Social media
- Be reliable and consistent with your content. Even if that is 3 posts a week insterad of 5-7.
- Keep sharing the same thing again and again!
- Create shareable content that your audience can identify with.
- Create ‘Me too!’ moments.
- Use memes, quotes and Reels.
That’s all the tips! Which area will you be focusing on?
The key thing will be to do one thing at a time to avoid overwhelm.
DM me on Instagram @creativeflowcollective and let me know which area you are going to move forward with to increase sales.
And if you found it useful, please do share the episode with a friend or share where you are listening on social media. It really means the world.
My spots to work with me on my 1:1 retail mentoring are opening up to start in January 2022. Find out more information online and if you have any questions then send me a message. Let’s start January with real accountability, clear plans and actions to grow your brand and sales further!
