The June 2024 retail marketing calendar with the key dates and events for content success is here!
What your customers are feeling and doing
In June your customers are feeling very positive as the summer and good weather have finally arrived. This month is all about embracing those long, warm days and spending time outside.
What your customers are doing in June is organising and spending time with family and friends outside. Consumers are planning their summer activities from festivals, summer holidays, BBQs, picnics and playing outdoor games.
Father’s Day is in June and a key date in the retail calendar. At notonthehighstreet.com, this is the second biggest gift occasion after Christmas as it is mainly women buying! Father’s Day is all about showing love and appreciation and spending time with Dad and family.
The end of the school year is getting closer so consumers start to purchase teacher and graduation gifts.
June 2024 key dates for product businesses to use in their marketing:
- Saturday 1st June:
- Global Day of Parents
- If you’re a family-run business or focus on family gifts, this day is perfect for you! Celebrate with content and products focused on family and parenting.
- Wednesday 5th June:
- World Environment Day
- Highlight your eco-friendly and sustainable products or practices. Or what you love about nature and how it relates to your brand.
- Saturday 8th June: World Oceans Day
- World Oceans Day
- Perfect for fans of the ocean, beach and coast and your products and brand that are inspired by them. You can also promote ocean conservation efforts.
- World Gin Day
- People love to buy gifts themed with alcohol and gin is a popular one! Highlight any gin-related products or how much you love a G&T!
- National Best Friends Day
- Friendship gifts are always popular for birthdays, so highlight the products you have related to this as they will sell all year round. Partner it with personal stories of your friendships to add storytelling and trust into your marketing.
- Monday 10th June:
- International Children’s Day
- Feature products and toys for children. Family-friendly creative activities are great for this day too! Share what your children (or children you know) mean to you.
- Sunday 16th June:
- Father’s Day
- A key gifting occasion so highlight any great gifts you have for Dad! Add personal stories about your Dad or father figures in your life for a personal touch.
- Tuesday 18th June:
- International Picnic Day
- It’s the time for picnics so partner this day with any content that features homeware, dining and outdoor activities for summer outings.
- Thursday 20th June:
- World Refugee Day
- Look at your business and personal values and highlight stories of resilience and how your company supports displaced communities.
- Friday 21st June:
- International Yoga Day
- Highlight products that promote wellness and mindfulness and how this is important in your life and business.
- Take Your Dog to Work Day
- This happens every year on the Friday after Father’s Day. Show any of your furry pets with you in your workspace, as well as any pet themed products you have to sell.
- Summer Solstice
- It’s the longest day of the year! Pair it with summer-themed content or promotions.
- Sunday 30th June:
- Social Media Day
- Celebrate the power of social media and how it has helped grow your business. Run exclusive online promotions and engage with your audience in fun, creative ways.
June 2024 key on-going events for retail businesses to use in their content strategy:
- A key time for weddings & anniversaries as the weather warms up.
- Teacher Gifts starts to peak in June for end-of-year gifts.
- Graduation Gifts start to sell from the end of June. Think GCSEs, A Levels, college courses and university.
- Any key events in your life you can celebrate and use as a reason for customers to order. E.g. your business birthday – run a promotion such as free delivery or a discount code.
- Going on holiday – use the message to get your customers order in before you leave for quicker delivery.
Review all the events in the June 2024 retail marketing calendar above and plot in the key dates and promotions that work for your brand – Don’t pick them all! You can then talk about these key events in your content.
Remember planning ahead also means avoiding any confusion, overlap and pinch points in your launches and marketing message. If you talk about too many things at once, your customer may get confused – so focus on one thing at a time.
Consider which marketing channels you will use in your June retail marketing calendar, from:
- Banners on the homepage
- Create website collections
- Newsletters
- Social media, and which platforms
- Pinterest pins
- Blog posts
- Anything else?
This June 2024 retail marketing calendar is here to help you with your marketing strategy! By aligning your marketing efforts with these awareness days and events, you can create engaging and relevant campaigns that resonate with your customers and showcase the unique aspects of your creative products
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