Here are 6 ways to maximise Christmas sales this festive season and what to do now to prepare for the highest sales period.
Get ready and learn how to prepare for peak sales!
6 ways to maximise Christmas sales
- Will you need additional help?
- Q4 is a busy time of the year and to maximise Christmas sales you need to understand how much help you’ll need. So ask yourself:
- Who can help that you know already?
- How much time will you need them for each week?
- How can you share your processes or record them now so others can follow them?
- Q4 is a busy time of the year and to maximise Christmas sales you need to understand how much help you’ll need. So ask yourself:
- Create a plan B
- Things will change during the Christmas season so having backup plans will be key to staying on top of the changes and as stress-free as possible. Consider:
- Preparing product stock in advance.
- Do a weekly stock take.
- Weekly check on packaging so you can order from suppliers.
- Find additional packaging suppliers to order from in case your main one can not deliver.
- Check your website for any glitches.
- Things will change during the Christmas season so having backup plans will be key to staying on top of the changes and as stress-free as possible. Consider:
- During November – December focus on selling and great customer service.
- You’ve spent all year preparing for Christmas and developing products.
- So now is the time to maximise Christmas sales and show up and sell, sell, sell!
- Manage customers expectations with clear communications on dispatch and delivery time.
- If you get busy with orders then readjust and extend your delivery times.
- Also, consider when your last order date will be based on your capacity and postage service last delivery dates.
- Use autoresponders to help you manage enquiries on your email, order notifications and social media DM’s.
- Include your most FAQs such as:
- How often you send orders.
- What the current delivery time is.
- When to get in touch if a delivery is delayed.
- Any product-specific questions you get a lot
- This way your customer gets a response straight away and you can help manage expectations.
- Consider what you can do to surprise and delight your customers to maximise Christmas sales.
- Extra touches such as handwritten notes (can these be done in advance?)
- Sweets in your customer’s order.
- Automated follow-up message asking to leave a review.
- Christmas is a time to win new customers and then continue to delight them in 2025.
Are you ready to maximise Christmas sales now?
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