How Retailers Can Leverage November Christmas Shopping Trends

You need to know how retailers can leverage November Christmas shopping trends.

As this is why most people fail at marketing…

It’s because they don’t make it relevant to their customers and what they are thinking and doing!

As knowing what your customers are doing each month means you can create content for what your customers are thinking about.

So what do your customers want over the festive season?

This is how you can leverage November Christmas shopping trends so you can tailor your content:

1. Customer mindset shifts to Christmas preparation as they realize how much there is to do.

By November, the festive season is no longer a distant event. People begin feeling the pressure of tasks like gift shopping, decorating, and planning events.

• Highlight how your products can ease Christmas stress. Use messaging like “Get ahead of the festive rush” or “Let us take the hassle out of Christmas shopping” to tap into this mindset. Promote convenience, easy-to-buy gift bundles, and solutions that make Christmas planning simpler.

2. By the second week, most people will start planning and shopping for Christmas.

By mid-November, a large portion of customers are in full Christmas preparation mode, and many are beginning to make their first significant purchases if they haven’t already done so.

• Promote ideas for gifts or self-purchase needs that suit what your customers are looking for. Feature gift guides such as Top 10 Gifts for Dad. Reinforce the message of “shop early to avoid disappointment”.

3. Early planners will be finishing their shopping and preparing for entertaining.

The organised shoppers who start their shopping as early as September, will be wrapping up their gift buying by mid-November. These customers will now focus on other aspects like entertaining, meal planning and decorations.

• Shift your focus for this group to hosting, home decor, and party preparation items. Push products like festive dinnerware, table settings, and home accents, along with party supplies. Offering tips for effortless Christmas hosting alongside these products can further engage this audience.

4. People start buying boxes of cards from now to early December and post them.

Sending Christmas cards is still a tradition for many, and November is when people start purchasing cards in bulk to send them.

• Promote your Christmas card collections early, and offer discounts for multi-buy packs or personalisation options. Combine cards with related items such as stationery, gift wrap and tags.

5. End of November, decorations for the home and the tree are purchased.

By late November, many families are ready to transform their homes into a festive wonderland. Decorations, Christmas trees, lights, and home accessories are top of mind.

• Heavily promote your Christmas decorations and share tips on how to make the home cosy and festive. Customers love to buy personalised decorations that celebrate them as a family or each family member.

6. Buying outfits and accessories for festive parties starts towards the end of the month.

With holiday parties, family gatherings, and New Year’s Eve events on the horizon, customers begin looking for special outfits and festive accessories in late November.

• Showcase party wear, accessories and jewellery that is perfect for different festive occasions. From Christmas party earrings to Christmas day pyjamas to New Year’s Eve accessories.

7. Many think about taking advantage of Black Friday offers.

Black Friday (and the following Cyber Monday) is a pivotal shopping moment in November, with many customers planning to save money on gifts, electronics, and household items.

• Consider if you’re going to take part in Black Friday in a way that works for your business. Check out this blog post on 8 alternative options that don’t just include discounting.

By understanding these phases in customer behaviour during November, you can strategically time your marketing efforts. Using targeted messaging to meet customers where they are in their Christmas preparations. I hope these November Christmas shopping trends are useful and ensures your business stays relevant throughout this critical shopping month.

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