Learn how to use content marketing to drive sales and build your retail brand. If you’re looking for actionable strategies and tips to leverage content marketing for promoting your products, then read on!
How to Use Content Marketing
What is content?
- Marketing is talking about the same things again and again in multiple ways.
- Content means you create themes, based on your products/services and brand USPs, that you consistently talk about.
- This also aligns with what your ideal customer wants to hear about and brings value to their life.
- You don’t just want to highlight your products/services, price, material or discounts in your marketing.
- You want to sell a story and sell the feeling.
- Think of your content as a magazine.
What is content marketing storytelling?
Content marketing examples:
Rolex doesn’t sell watches – it sells luxury.
Redbull doesn’t sell energy drinks – it sells adrenaline.
- Sell to your customers by focusing on their feelings, needs and aspirations.
- What are the 1-2 main feelings your customers want to feel based on your brand USPs and products?
- Sell the story, not the product or service.
Questions to ask yourself to create your content marketing themes:
- What are the 1-2 main feelings your customers want to feel based on your brand USPs and products?
- What experiences makes you the expert?
- What are the key brand USPs you want to use in your marketing?
- What value can you offer to help to your customer?
- What is currently working in your marketing?
- What storytelling can you use based on you and your experiences that embodies your brand and what you can be known for?
Use the uniqueness you’ve identified to stand out as a way to give your customer education, entertainment, value and build brand awareness about your business, products and values so you can sell to them.
- Be the expert!
You need a great product/service, to be the expert and to sell the feeling in order for people to buy.
- Create know, like and trust in this way.
Create your content & storytelling themes:
Create a list of 3-5 key themes & feelings.
What sums you and your business up?
- The feelings
- Your experience as the expert
- Your brand USPs
Check back in. Do these:
- Represent your brand and values
- Provide value and help to your customer
- Sell your products/services?
An example for your Content Marketing themes could be:
- Products
- Process
- Behind the scenes
- Nature
Good luck creating your content marketing strategy to drive sales and build your retail brand. And enjoy attracting new customers to your product business!
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