Mother’s Day Marketing Strategy: How To Drive More Sales This March

A Step-by-step Mother’s Day marketing strategy for how to drive more sales this March.

Mother’s Day is just around the corner, and with only 18 selling days left (if you offer express delivery), now is the time to ramp up your marketing efforts!

In the UK, Mother’s Day falls on Sunday 30th March, and it ranks as the third largest gifting occasion of the year, following Christmas and Father’s Day.

Are you leveraging this opportunity to maximise your sales? A well-planned Mother’s Day marketing strategy can significantly increase revenue and customer engagement.

I’ve created a step-by-step Mother’s Day marketing plan for you. Designed to drive sales and boost engagement with your customers.

WB 10th March: Showcase Best-Selling Mother’s Day Gifts

Identify your top-selling products that are ideal gifts for mums. These could include jewellery, skincare, home decor, personalised gifts and food & drink.

Use high-quality images and engaging captions to showcase these products on social media, email campaigns and your website.

If any items are running low on stock, create urgency by highlighting this in your marketing.

Set order deadlines for standard delivery and make them clear to your audience.

Consider running a limited-time offer such as a free delivery weekend to encourage early purchases.

Mother’s Day Marketing Tactics:

• Email marketing: Send out a curated list of Mother’s Day gifts.
• Social media: Create engaging posts with gift ideas & why people buy, testimonials, and user-generated content.
• Blog content: Publish a “Top 10 Mother’s Day Gifts for 2025” article to drive organic traffic.
• Google Ads & Social Ads: Target gift buyers with promoted posts showcasing your best-selling products.

WB 17th March: Showcase gifts by interest and hobbies.

Not all mums are the same, and a one-size-fits-all approach doesn’t work. Instead, promote gifts based on hobbies and interests:

• For the foodie mum: Baking kits, gourmet hampers, personalised aprons.
• For the book lover: Bestselling novels, reading lights, cosy blankets.
• For the fitness enthusiast: Personalised water bottles, healthy treats, fitness accessories.
• For the garden lover: Flower subscription services, gardening tools, plant sets.
• For new mums: “Mummy & Me” gift sets, personalised baby keepsakes.
• For the humorous mum: Funny mugs, novelty gifts, witty t-shirts.
• For the sentimental mum: Personalised jewellery, engraved gifts, custom photo albums.

The key is to know your customer and what they are interested in, and how your products fits into these hobbies.

Marketing Focus for Mums:

• Create themed gift guides on your website.
• Use videos on Instagram and TikTok to showcase gifts by interest.
• Run polls and quizzes to engage customers and help them find the perfect gift.
• Influencer collaborations: Partner with smaller influencers who fit these interests to showcase your products in different lifestyle contexts.
• Retargeting ads: Remind visitors of products they viewed but didn’t purchase.

WB 24th March: Capture Last-Minute Shoppers with Last-Minute Gifts & Express Delivery

Many shoppers wait until the last moment, so make it easy for them to buy and receive gifts on time:

• Highlight products available for fast dispatch.
• Display a countdown timer on your website for last order dates.
• Offer gift wrapping and “send directly to recipient” options.
• Offer express delivery and shout about it more than once!

Last Minute Mother’s Day Marketing campaigns:

• Send a last order date/urgent reminder email campaign.
• Follow up with a last-day-to-order newsletter.
• Update your website with a dedicated “Last-Minute Mother’s Day Gifts” product collection.
• Use Facebook and Google retargeting ads to capture last-minute shoppers.

With Mother’s Day fast approaching, now is the time to fine-tune your marketing strategy and capture more sales. Use this plan to boost engagement, increase conversions, and delight customers with thoughtful gift ideas.

What tactics are you using for Mother’s Day this year? Share your plans in the comments below!

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