This is the story of how my client exceeded her sales targets by 90% YoY growth.
If you’re looking for ways to increase your retail sales, you’re in the right place! Today, I’m sharing how one of my clients, Gemma from The Little Grey Girl, surpassed her sales targets by a staggering 90% year-on-year (YoY). More than doubling our original forecast of 43% growth for 2022.
So, how did we achieve such incredible results? Here are the three key strategies we focused on to drive sales growth and maximise revenue.
1. Setting Clear and Achievable Sales Targets 📈
Why It Matters:
- Setting specific, measurable sales targets helps businesses stay focused and accountable. By normalising these numbers and keeping them front of mind, you can track progress and make necessary adjustments to stay on course to hit your numbers.
What We Did:
- Established monthly sales targets and specific sales goals for individual shows.
- Reviewed sales figures regularly to understand trends and adjust strategies.
- Ensured sales targets were visible and updated to maintain motivation and clarity.
- Used marketing to match and beat the sales targets.
Results:
By having clear, data-driven goals, Gemma was able to make informed decisions that propelled her sales forward.
2. Launching New Products That Customers Love 🧶
Why It Matters:
- Product innovation keeps customers engaged and drives repeat purchases. It is much easier to sell to existing customers than it is to acquire new customers constantly. By identifying bestsellers and introducing new, complementary offerings. Businesses can expand their revenue streams and improve customer retention.
What We Did:
- Focused on product craft kits that had already proven to be bestsellers.
- Introduced a new subscription service to encourage monthly recurring revenue.
- Planned monthly themes in advance to streamline production and marketing efforts.
Results:
- With a structured approach to product launches, Gemma was able to consistently attract both new and returning customers, leading to sustained growth.
3. Doubling Down on Successful Sales Channels 📝
Why It Matters:
- Understanding which sales channels are driving the most revenue allows businesses to allocate resources effectively and maximise returns. You need to focus on what IS WORKING in your business and utilise this.
What We Did:
- Identified exhibiting at events as a key area of growth.
- Analysed bestsellers and pinpointed their unique selling proposition (USP) to use in new product development.
- Used this insight to market products more effectively and stand out from competitors.
Results:
- By honing in on her best sales channels and leveraging her product’s unique appeal, Gemma significantly boosted her event sales and overall revenue online.
The Proof Is in the Exceeded Sales Targets Results! 🚀
Not only did Gemma achieve 90% growth in 2022, but she also had a phenomenal January 2023—with sales up by 456% compared to January 2022!
This success story is a testament to the fact that you don’t need an elaborate plan to see big results. What you do need are clear goals, a focus on what’s working, and a commitment to taking action.
Ready to Grow Your Retail Sales? Let’s Work Together!
What exceeded sales targets?
If you’re a product business looking to scale your sales and grow your brand, my 1:1 retail mentoring can help. I currently have one spot available, and I’d love to support you in achieving similar success.
Book a free strategy call to discuss your business goals and create a game plan for growth.
Let’s make your next six months the best yet!
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