Optimising Your Product Descriptions for Maximum Sales

Want to go from views to sales? This essential guide will show you how to optimise your product descriptions to boost your online store’s orders and revenue.

If you’re a retailer looking to turn browsers into buyers, mastering how to optimise your product descriptions is your next big move. Better descriptions mean more visibility, more customer trust — and ultimately, more sales.

Here are the six key steps to optimise your product descriptions:

Product titles
Product descrtiption
Alt image text
Add videos
Meta page title
Meta description

1. Product Titles

Your product title is the first thing customers — and search engines — see.
Here’s how to optimise it:

Keep it clear, descriptive, and keyword-rich
Include the material, style, or unique features
Aim for around 50 characters
Example:
Title: Men’s Personalised Memorial Secret Photo Necklace

Top Tip: Think about how customers would search for your product and use those terms!

2. Optimise Your Product Descriptions

Start your product description by reusing and expanding your product title.
This signals to search engines exactly what your product page is about.

Example:
Title: Men’s Personalised Memorial Secret Photo Necklace
First Line:
This stylish men’s personalised memorial secret photo necklace features an engraved initial on the front with a hidden message and photo inside. Perfect for keeping a loved one close.

What to include in your product description:

The inspiration or story behind the product (add your “why”)
How the product is made (techniques, materials)
Styling ideas or usage suggestions
Gift occasions, self-purchase reasons, and gift recipient ideas
Packaging details (e.g., gift-wrapping or handwritten notes)
Materials used and accurate dimensions
Your business name, your name, and where the product is made

Remember: Every detail helps build trust and increase conversion rates!

3. Image Alt Text

Every image on your product page must have alt text.
This helps Google understand your images, improving your SEO.

One image should use the exact product title as the alt text
Other images should have unique, descriptive alt text
Example: “Side view of Men’s Personalised Memorial Secret Photo Necklace showing engraved initial.”

4. Add Videos

Videos are a powerful way to keep customers on your product page longer.
They also help showcase your product from all angles.

Repurpose Instagram Reels or TikToks you’ve already created
Demonstrate product features, sizing, or “how to style” videos
A simple 15-second video can dramatically boost engagement and sales

5. Meta Page Title

Your meta page title is what appears in browser tabs and search results.
Use this format:

Product Title | Brand Name

Example:
Men’s Personalised Memorial Secret Photo Necklace | Memory Charms

Tip: Keep it natural and clear — avoid keyword stuffing.

6. Meta Description

The meta description is a short summary that shows up in search engine results.
Craft it carefully to increase click-through rates:

Use at least 180 characters. According to my SEO expert he recommends 300 characters
Make it unique for each product
Include the product title and a gentle call-to-action (CTA) such as
- Discover now
- Take a look today
- Not: Buy now

Example:
“Discover our Men’s Personalised Memorial Secret Photo Necklace — a special keepsake to cherish loved ones. Take a closer look today.”

Tip: It will automatically take from the product description once the product/page is saved. So make sure you update it manually so it is optimises your product description for SEO.

Ready to Optimise Your Product Descriptions?

Small tweaks create big results.

By following these simple steps, you’ll optimise your product descriptions to drive more traffic, build customer trust, and most importantly, increase your orders fast.