Today we’re gonna talk about 2019 Mother’s Day trends. Mother’s Day is one of the biggest gifting occasions so an ideal opportunity as a retail and product based business to create gifts suited to younger and older children to give.
I’ll be discussing three overarching themes and you can listen in below, on iTunes, Stitcher or Spotify. There are abbreviated show notes below but they don’t include all the details and product ideas – listen in for that good stuff!
As you’re listening then do follow along with the Pinterest board that I created for this episode too.
www.pinterest.co.uk/arnoldandbird/2019-mothers-day-trends
Slow days spent together
The first theme is about slowing down, experiences, self-care and natural touches
Keywords and takeaways for this 2019 Mother’s Day trend:
- Self-care
- Journaling, meditation and mindfulness
- Alternative wellness
- Using crystals and essential oils
- Natural beauty at home
- Natural spa at home with goats milk soap, charcoal &flower baths
- Rest and a good night’s sleep
- The rise of using a sleep log
- Experiences to learn and nurture your mind and soul
- With and without kids 🙂
- And spending time in nature, wildflowers and their symbols
- All of these types of gifts to give instead of the traditional flowers
- Colours include softer, duskier and natural dyed shades such as mustard, the new neutrals and living coral
- Natural materials such as raffia, bamboo and wicker all work well for this trend
The female role model
As feminism grows and women break down the gender pay gap. We recognise the strong female role models in our lives who aren’t just our mothers.
Keywords and takeaways for this 2019 Mother’s Day trend:
- Feminism
- Strong women, power in bringing forward your feminine side and being seen
- Other female role models such as:
- Godmothers grandmother, Aunts, sisters or male figures
- Expectant Mothers
- Those without mums and who showing appreciation to who their mother figure is
- Remembrance and showing you care
- Bolder colours are used in this trend such as lilac, lemon and pinks
- Look at using eco and sustainable materials such as reusing plastic in new ways
- Key products here include token gifts, stylish homeware and jewellery, slogans and gifts with a hidden or double meaning
Recording memories
Personalisation is always popular in gifting and this works so well for Mother’s Day trends.
Keywords and takeaways for this 2019 Mother’s Day trend:
- Record and show milestones in a product
- For the whole family and not just child
- Birthstones
- Meanings in stones and crystals
- Family portraits
- Illustrative and stylish line drawings showing figures, alternative family trees
What’s your favourite theme for Mother’s Day? Please tag me on social media @arnoldand as I’d love to know what your inspiration is for Mother’s day. And also see which is the most popular!
And if you found this episode useful I’d love it if you could share it with a friend or fellow business who would also get inspired by it. It always means so much when you share you’re listening as I love to see!
Until next time, elevate your curiosity today and everyday
P.S. Like this episode? Find all previous trend episodes here.
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