Welcome back to the third season of the Elevate Your Curiosity podcast talking about 2020 trends!
Listen in and find the show notes below, or on Apple Podcasts, Stitcher or Spotify.
These 3 key 2020 trends tap into the bigger cultural shifts that influence the way you develop your product range. And how consumer behaviour is changing. So tap into them so you can appeal to your customer’s way of thinking.
As trends affect all retail businesses from food, technology, home accessories, stationery and of course fashion.
Head to pinterest.com to find the 2020 Design trends board
Three key 2020 trends
Planet Earth
How we will be creating products with sustainability at the forefront
Conscious effects of climate change means the increased usage of natural materials. As consumers are looking for brands to be more ethical and transparent as their personal values develop.
In turn, sustainability is not seen as a trend, but as a movement that needs to be acted on.
Time Hop
Going back in time to the ’80s, ’90s & ’00s for design references.
Brands are using references that hark back to ‘the good old days’ of design from the ’70s onwards. Plus 20 years have passed since the noughties so this decade is now considered vintage!
Being in an uncertain political climate it’s easy to reminisce; it brings a feeling of safety and happiness. If the news isn’t providing positivity then consumers will seek it elsewhere.
Detox
Forget green smoothies, this a detox & spiritual awakening in all aspects of your life.
How many times have you hit your screen time limit this week? Despite being addicted, people are craving more time spent together IRL instead of online. And people aren’t trying to ‘keep up with the Kardashians’ anymore and are now seeking personal connections and authenticity (despite it being an overused word).
Plus we’ve reached peak ‘stuff’ so we see a move towards sharing experiences and bespoke designs instead of empty gifts.
Next steps
These are the three key 2020 trends headlines. But before we go any further I want you to ask yourself these questions about each trend – grab a notebook if you want to!
- Do you personally like the trend?
- And if so which one stands out to you most?
- Can you interpret this trend in a new way?
- Does this trend fit with my customer’s lifestyle?
- How will this trend make my customer feel?
- Can you develop this trend into a whole new collection? Or would it just be one product?
Once you’ve decided which trend resonates with you the most. You can then take that forward and explore it further. By creating mood boards, making notes, doodles and doing your own research.
But if you’d like a helping hand and an inspiration head start then I’ve got something that will help you!
2020 trend guide
I’ve written a 2020 trend guide with the lovely Elizabeth Stiles which focuses on these three key trends and how customer behaviour is changing.
It then goes into how these trends apply to your own product category with inspiration on how to develop your product range.
You can buy the guide as a whole or in separate product categories so you can get ahead with inspiration tailored to you and appeal to your customers
- Clothing, accessories & Jewellery
- Home & garden and Stationery & cards
- Baby & child
- Beauty & wellbeing and Food & packaging
- Weddings & events
Also included is a colour palette, key stats, case studies, resources and hashtags. Plus an MP3 recording is included so you can get inspired on the go – like a podcast!
So if you ever feel overwhelmed, short on time or not sure where to go. Then move into action with this 2020 trend guide. The full guide is £75 or buy one section for £35
And as a listener of the podcast, you get 20% off if you use code ELEVATE
And please do share with me your favourite trend on social media! Is it planet earth, time hop or detox? I’d love to hear what’s inspiring you!
I’ll be back in two weeks with the next episode and as always keep elevating your curiosity
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