Following on from the last episode about how to get consistent with your product development, today we are covering how to get consistent with your planning.
All three of these episodes are for product-based retail businesses so you can simplify, plan ahead and uplevel your sales. In the podcast we’ll go in-depth on the following areas:
- Have a plan, rather than no plan at all
- Create a simple content calendar that works for you
- What to do when your energy is low and you don’t feel like showing up
Listen in to hear how consistent planning will help grow your sales, or read the abbreviated show notes below.
Have a plan, rather than no plan at all
- Best to have a plan that you can move around, rather than no plan at all
- Avoids overlap of promotions and product launches
- You can look ahead and see where you have gaps
- Space out and not have too many promotions or sales
- Look ahead to when you need to be ahead with product development or content during busy times
- Your plan can be top-level
Create a simple content calendar that works for you
- Your content calendar can be on a spreadsheet, Asana, Trello, board or a paper wall planner
- The key is to make it work for you!
- Your content calendar should feature:
- Launches
- Social media platforms you are on
- Blogs
- Key dates
- Events
What to do when your energy is low and you don’t feel like showing up
- If you have pre-planned ahead you will have content written
- Use your content calendar but leave space for spontaneity and responding to what’s working well
- Change your mindset by doing what works for you. Is this:
- Moving your body
- Music
- Journalling
- Walk
- Chatting to friends
- Knitting
- Document your day as an easy way to create content
Do your 2021 plans include the following to grow your business?
- Analyse what’s working in your sales
- Identify why you’re unique to build your brand awareness
- Get ahead with your content and product launches
- Start a wholesale strategy
- Sell on other online marketplaces
- Grow your sales on your own site
Then the Grow & Scale Your Home & Gift Business 6-week course will help you with all of this and more!
It’s designed for product-based retail businesses that sell everything from homeware, stationery, jewellery, kits and lifestyle gifts.
The live lessons will begin in March 2021 so join the waitlist to be kept up to date with all the details and be the first to hear when enrolment opens.
