In this 2021 trend update podcast, we delve into the meaning behind macro trends, three macro trends and they are influencing customer behaviour and design. Plus an overview of design trends for 2021 in a range of product categories.
Listen in below, read the abbreviated show notes or download the full 2021 trend report for free when you sign up to my newsletter.Â
Using 2021 Trends
First up, let’s talk about trends as most people associate trends mainly with fashion. However, trends affect all businesses from food, technology, home accessories and stationery.
To develop new products you need to be inspired. Trends can be seen as the inspiration you need to be creative.
The key thing is to look for inspiration outside of your product niche to get inspired.
But I also love to look deeper than design trends of fads and look at the macro trends. Macro trends look at the big picture and how customer behaviour is changing. They are the social, cultural, political and environmental factors that shift people’s thoughts and behaviours.
Customer’s attitude will change first and a trend, or movement, tips into the mainstream when their behaviour changes too.
Three Macro Trends
In this podcast we discuss three macro trends influencing customer behaviour in 2021 and beyond. These include:
- Regeneration
- Maximalism
- Simple Joys
I also share how these 2021 macro trends filter down into a wide variety of product categories.
Using Inspiration
If you take anything away from this episode, I love for you to remember that when developing your product range you need to take into account three things, as shown in this Venn diagram.
- Your purpose – why you do what you do and your brand story.
- Being relevant – taking inspiration from what is happening.
- Your customer – identifying what they need and how you help them.
Download your free 2021 trend report now to learn more about what your customer is thinking about right now. Plus use it as inspiration to spark new ideas for your Christmas or 2022 product development.
Get Set For Christmas 2021 Course
Have you started your Christmas planning yet?
Christmas is a crucial time of year for making sales, reaching new customers and growing your brand. Do you want to get more organised than in previous years? Catherine from The Resilient Retail Club and I have written an easy to implement course for product businesses who want to glide into the festive season feeling calm, confident and in control.
You’ll receive videos covering products that sell, planning your Christmas, maximising your peak season and 2021 trends. Plus 4 bonus pdfs which cover a comprehensive checklist to get you ready with key dates, 2021 Christmas trends, a how-to guide on using trends and a guide to competitor shopping. So you can focus on selling and talking to your customers instead of scrabbling around to throw together last minute preparations!
Plus once you buy this course, you have lifetime access to future updates, meaning you can plan ahead every year with the updated trends and dates!
Let me know your thoughts over on Instagram and if you liked this episode please tag where you are listening as I love to see! @creativeflowcollective
Intro music: FLOW by tubebackr. Free Download / Stream
Creative Commons — Attribution-NoDerivs 3.0 Unported — CC BY-ND 3.0
