These 8 irresistible Black Friday offers will skyrocket your retail sales this year and are an alternative to just discounting.
You don’t just have to discount your products at Black Friday, and here are 8 alternative Black Friday strategies for retail success.
Why plan ahead for Black Friday
It’s better to have a plan for Black Friday and be flexible, than no plan at all. So decide now whether to participate or not in a way that works for you.
Your overall marketing plan can change when needed and it will, but remember it’s there to work for you!
It also avoids any confusion, overlap and pinch points in your product development and launches. If you talk about too many things at once, your customer may get confused.
Small business feelings about Black Friday
Most small businesses hate Black Friday as it was never meant for independent brands.
It is a divisive subject however there are pros and cons:
- It can help drives sales
- It can move old stock that hasn’t sold
but…
- It can hinder profit margins
- It adds extra pressure to an already busy period
It is now a massive marketing event in a customers calendar.
Fatigue is setting in as it is overly relied on and promoted for extended periods by larger retailers.
When is Black Friday?
- Friday 29 November 2024
It can impact sales as customers will wait around to see what sales are on.
You need to decide ahead of time what to do and let your customers know.
This should be based on what feels right for your brand and business values.
If your values are honesty and transparency – then let your customers know what you will be doing ahead of time.
- And tell them more than once!
Add this into your content calendar.
8 irresistible Black Friday offers
- Offer a charitable donation on the day for all orders placed.
- Give your customers free or express delivery.
- Collaborate with other sellers to offer an exclusive discount, product or offer between you.
- Discount on order over £x
- Send a free gift with every order.
- Announce in advance you won’t participate to build trust with customers and make them aware.
- Take part in an alternative sale date that feels more aligned with your values e.g. business birthday, Small Business Saturday, Colour Friday or Just a Card indie week
- Consider daily deals or early access for your newsletter subscribers.
Plan out your Christmas marketing
The key takeaway is to make a plan for Black Friday and your Christmas promotions now!
You can do this by mapping out the last quarter of 2024 using a digital or paper planner:
- Review last year’s sales
- Develop new products
- Create a simple sales plan
- Plot in your product launches
- Plan out your Christmas marketing (Newsletters, social media, press, fairs)
- Decide on your Black Friday plan in advance
Creating your content in advance means you can focus on selling and customer service during Q4.
Good luck and enjoy using one of these 8 irresistible Black Friday offers in your retail marketing!
Book a One-off Strategy Session
Need help with creating a clear marketing plan for Q4 that includes a Black Friday plan?
Let me help you build an all-round retail strategy to create a successful and sustainable product business to make the most of your Christmas sales.
Book a one-off Strategy Session now to get personalised advice, honest feedback and action points to go away and implement so you know exactly what to do.
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