Learn how to increase Etsy sales with these 10 proven strategies to boost your sales.
I work 1:1 with my retail mentoring clients to optimise their Etsy listings so they can grow their sales on this marketplace platform. This is the ultimate Etsy guide to ranking higher and selling more.
Read on for the 10 increasing Etsy sales tips!
1. Product Titles for Etsy Sales Success
Your product title is one of the most important elements of your Etsy listing—it helps shoppers find your item in the algorithm and influences their decision to click.
Make It Descriptive and Keyword-Rich
Choose a title that clearly describes your product, incorporating key details like what it is, the materials used, who to buy it for and its design style. This helps potential buyers understand your product at a glance and improves search visibility.
Optimise for Etsy Search
Etsy allows relatively long product titles, but every word should add value. Experiment with different title lengths. Keep it relevant, avoid unnecessary filler words, and prioritise terms shoppers are likely to search for.
Reinforce in the Product Description
For better search engine optimisation (SEO), reuse and expand on your product title in the first line of your description. This signals to Etsy’s algorithm – and search engines like Google – that your listing is highly relevant, increasing your chances of appearing in search results.
2. Increase Etsy sales with a Compelling Product Description
Your product description is your chance to connect with potential buyers, tell your brand story, and highlight the unique qualities of your item.
Key points to include in your Etsy product description are:
- Share the inspiration of why you created your product. Include references to your why and brand story too. Adding this emotional touch helps build a connection with buyers and makes your product more memorable.
- Detail the craftsmanship, processes and materials – whether it’s handcrafted, 3D-printed, or made using special techniques. Highlight the materials and use words such as luxury and high-quality (if applicable) so customers can see the worth in your product.
- Help customers visualise how they can use or display your product. Is it perfect for a cosy living room, an elegant dining space, or an everyday essential? Offering styling or usage suggestions makes it easier for shoppers to see how your product fits into their lives.
- Identify the ideal recipient. Be clear about who would love this product—whether it’s a birthday gift, anniversary surprise, or a treat for oneself.
- Desctibe the packaging and personal touches you add to your orders. Does it come in eco-friendly packaging, a gift-ready box, or with a handwritten note?
- Include accurate dimensions to set the right expectations and prevent returns.
Leverage AI for Inspiration
If you’re struggling to write your description, use ChatGPT for brainstorming. Let it generate ideas, then refine and rewrite the content to match your brand voice. This way, your description remains authentic while benefiting from fresh perspectives.
3. Add your Business Details
Add your business name, your own name, and where your products are made into the product description.
This helps create a personal connection with buyers and reassures them that they’re purchasing from a real person or small business, not just a faceless online store.
Also if a customer searches your brand name, you will also come up!
Here are a few variations you can use across different listings:
- “Every [Product Name] is handcrafted by [Your Name] in our [Studio Type] in [Location].”
- “Designed and made with love by [Your Name] in [Location], each piece is crafted with care and attention to detail.”
- “All [Business Name] products are made in small batches in our [Location] workshop, ensuring high-quality craftsmanship.”
- “Lovingly made by [Your Name] in our [Location] studio.”
Mix and match these templates to keep your listings fresh and boost your Etsy sales.
4. Optimise Etsy Tags for Maximum Visibility
Etsy tags play a crucial role in getting your products discovered. Using all 13 tags effectively can help your listing appear in more searches, reaching the right buyers.
How to Choose the Best Etsy Tags:
- Use keywords from your product title to reinforce SEO and signal relevance to Etsy’s search algorithm.
- Describe the product clearly and what it is.
- Identify the target audience or gift recipient. Use tags like “Gift for Mum”, “Bridesmaid Jewellery”, or “Minimalist Home Decor.”
- Highlight how the product can be used, e.g., “Office Desk Decor” or “Christmas Earrings”.
- Include material and style keywords like “Sterling Silver”, “Boho Chic”, or “Rustic Wood.”
- Use long-tail keywords instead of generic terms, be more specific. For example:
- “Necklace” → “Silver Flower Necklace”
- “Candle” → “Lavender Scented Candle”
Prioritise Your First Tag
Your first keyword is the most important, so make it count! Choose a strong, highly relevant term that best describes your product. Refer back to your product title for this.
5. Refining Your Etsy Tags with eRank
To maximise your product visibility, it’s essential to refine your tags, and you can use eRank (erank.com) to do this. This free tool helps you analyse keyword performance, discover trending search terms, and optimise your listings for better reach.
- Analyse your tags to see which ones perform best.
- Find alternative, high-ranking keywords to swap in for different listings.
- Experiment with long-tail keywords to capture niche searches.
Avoid Competing with Yourself: The Declumping Rule
Etsy’s algorithm limits how many of your listings appear on a single search results page – this is known as declumping. Etsy will never show more than 1-2 items per seller on any given page of listings.
To prevent your own products from competing against each other:
- Use the same keywords for only 2-3 listings.
- Switch up your keywords for other listings.
- Target different variations of a keyword.
6. Increase Etsy Sales by Optimising your Photos
Your product photos are one of the most powerful factors in converting Etsy shoppers into buyers. Since customers can’t see or touch your product in person, high-quality images help them visualise the details and build trust in your brand.
Essential Photos to Include in Your Etsy Listing:
- Your first image should be a lifestyle shot – showing the product in use or styled in a real setting. This helps buyers imagine how it fits into their life.
- Close-up detail shots to highlight intricate details, textures, or any unique features of your product.
- Cut-out/digital images on a plain white background for a clean and professional look. these images are also great for PR features.
- Behind-the-scenes processes give buyers a peek into how your product is made!
- Showcase how your product is packaged. Whether it’s gift-ready, eco-friendly, or custom-branded, packaging plays a role in the buying decision. (The same image can be used across listings)
- Create a simple, branded graphic featuring positive reviews from past buyers. This builds credibility and encourages new customers to purchase.
- Key ordering process graphic if you offer customisations or key sizing variations the customer needs to know about.
Maximise Your Image Slots
Etsy allows up to 10 images per listing – use all of them! The more angles, details, and context you provide, the more confident a buyer will feel before making a purchase.
Often customers won’t read all of the product description, but will look through the photos.
7. Boost Your Etsy Sales with Product Videos
Adding a video to your Etsy listing can significantly improve conversion rates. Many sellers (including my mentoring clients!) report that listings with videos sell better because they provide buyers with a more dynamic and realistic view of the product.
Why You Should Add a Video to Your Etsy Listing
- Videos help customers see your product from different angles, showing details that photos might not capture.
- Video content grabs attention and keeps potential buyers on your listing longer, which can positively impact Etsy’s search ranking for your product.
- A clear, high-quality video gives buyers a realistic expectation of the product, reducing the likelihood of returns due to unmet expectations.
Easy Ways to Add Video to Your Etsy Listings
If you’ve already created videos for Instagram Reels, TikTok, or Pinterest, reuse them on your Etsy product pages. Just make sure they follow Etsy’s video guidelines (no audio, 5-15 seconds long).
If you haven’t used videos before, try adding them to a few listings and track performance.
8. Pricing Strategies for Etsy
While many Etsy shoppers are price-conscious, that doesn’t mean you need to undervalue your work. Pricing strategically can help you stay competitive while maintaining profitability.
Experiment with Free Delivery vs Delivery Included
Some buyers prefer seeing a lower item price with separate shipping, while others like the simplicity of an all-in price. Experiment with both approaches to see what works best for your products and audience.
Charge What Your Work Is Worth
Just because many Etsy products are lower-priced doesn’t mean yours have to be. Highlight the value – whether it’s premium materials, handmade craftsmanship, or custom features – so buyers understand why your pricing is higher.
9. Increasing Etsy Sales with Coupons & Discounts
Offering coupons and discounts is a great way to encourage sales and build customer loyalty on Etsy. A well-timed coupon can turn hesitant shoppers into buyers and bring previous customers back for repeat purchases.
Smart Ways to Use Coupons on Etsy
- When someone favourites your shop, send them a discount code for their first purchase. This small incentive can motivate them to complete their order.
- After a customer makes a purchase, follow up with a coupon for free shipping or a discount on their next order. This increases the chances of them returning to buy from you again.
- Run sales in sync with Etsy promotions by keeping up to date with the Etsy seller newsletters. Etsy frequently promotes site-wide sales, so participating in these can help boost visibility.
10. Make Sure Etsy Customers See Your Coupons
Not all customers are signed up for Etsy’s email notifications, which means they might miss your automatic coupon codes. To ensure they receive them:
- Send a personalised message after they favourite your shop or make a purchase.
- Use a template to save time while keeping the message warm and engaging.
- This can help to boost sales when you first start out!
I hope these tips help increase your Etsy sales! And remember by implementing them you’ll attract more shoppers and boost your chances of making even more sales!
Book a Retail Strategy Session
Need extra help with boosting your Etsy sales? Then let me help you build a clear plan to increase your sales and grow your profit.
Book a one-off Strategy Session now to get personalised advice, honest feedback, and action points to implement immediately so you know exactly what to do.
Would you like a free call to discuss what you need help with and how I can help? Book your free discovery call now.
