Let’s understand why your notonthehighstreet.com application was rejected, and how to fix it.
Having multiple sales channels in 2026 is going to be the key to your small business’s success. It means you have multiple income streams to ensure money keeps flowing into your brand.
If you’re notonthehighstreet.com application was rejected, or you’re thinking of applying, then this blog post will break down the steps to help you stand out and get accepted.
It also works for applying to Holly & Co.
Why you should listen to me?
I joined notonthehighstreet.com when it was still a team of 18 in 2018. After spending 7.5 years there, helping scale the business into a multi-million-pound brand. And I worked across product development, sales and trends.
I now work with creative product businesses and often help them apply to notonthehighstreet.com, or NOTHS as it is know. And have even got them accepted after they have been rejected the first time.
So what are curated marketplaces like notonthehighstreet.com and Holly & Co looking for?
Display innovative, unique and handmade products
Curated marketplaces are looking for products that are unique, a little bit different and showcase innovative ideas. Products also need to be original and not too similar to what is currently available on the site.
Handmade products are also a key feature, and this is especially the case for Holly & Co.
Products have to have a good aesthetic that fits with the company’s style. Look at their homepage, newsletter and curated gift or trend collections for what they are promoting. These are the top products that showcase their brand and sell well for them. Analyse how your products compare and what can you do to fit alongside them. Do you need to:
- Hire a professional photographer and take new photos?
- Develop your products a bit further?
- Showcase your USP’s?
- Add a personal or personalised element?
You can find more on what each curated marketplace is looking for on their application page:
Marketplaces are also looking for businesses and not hobbyists. So show a willingness to grow and be established by either selling on Etsy or your own website.
Personalisation tends to be the best-selling products on marketplaces such as notonthehighstreet.com and Holly & Co. If your products aren’t personalised look at how you can add personalisation.
Hidden or unique personalisation such as including this inside a product, using codes or longer text is another way to stand out instead of just using a name or initial. Research different types of personalisation you can add to your product range.
Don’t underestimate personal products that tap into people’s hobbies. Products that focus on interests such as sports, baking, star signs, birthstones, gardening and coffee are also popular as giftable items. And the list goes on so don’t stop here!
Refine Your Unique Product Range
Make sure your product range is consistent and works together as a whole. Products that are all different in style won’t create a cohesive look.
A minimum of 10 products is good place to start and shows a range if you’re just beginning.
If you have a wide range of products but are taking steps to refine your range down. Then only showcase certain products to a marketplace by linking to these collections. Or send photos just of your hero products instead of your whole website. And be clear that your intention is to only sell these products on their platform.
Highlight why you’re different to other companies and make sure this is clear on your homepage and about page. Use your brand why here to showcase your USP’s.
Gifting is key for sites such as notonthehighstreet.com and Holly & Co. See how you can make your products look more giftable in photographs. Highlight who the recipient is or what gift occasion your products sell well for.
It’s important to know the difference between the gift buyer and the recipient and distinguish the difference. For example, the parent’s who are buying a gift for the child is different to the child buying a gift for their parents. The sentiment and style may be different based on the difference in ages and interests.
Photography for your notonthehighstreet.com Application
Good quality, light, bright and well-styled photographs are also key when selling online. And curated marketplaces will often judge your application on the quality of the photography.
The better your photography, the more this increases your chances of being accepted. So make this a priotity!
Need help with your photography? Check out my photography tips blog post to either DIY or what to look for in hiring a professional photographer.
Ready to Apply?
Now you have all the tips to help with your notonthehighstreet.com application, or Holly & Co. So go for it and good luck!
Want help with your notonthehighstreet.com application?
Let’s map it out together inside a Retail Strategy Session. Perfect for product-based businesses that want to grow their sales in 2026.
Really insightful post! Thinking about how AI is changing things… I’ve been playing with Google Nano and it’s wild how easily you can edit images – even on a tablet! Definitely a game changer for quick content creation.
That analysis was spot on! Seeing tools like AI Video Generator really changes the game for content creation-instant access across devices is huge. Excited to see how esports adapts to AI visuals! 🔥
Strategic VP play is all about maximizing returns, and a clean interface really helps focus. I’ve been checking out 365jili download – seems geared towards players who appreciate a straightforward, classic experience, like a good casino should be! Solid security is key too.
That’s a really cool concept – accessible music creation is awesome! I’ve been messing around with Incredibox Sprunki and the visual feedback with the loops is surprisingly engaging. Great for quick creativity boosts! ✨
Interesting points about community building in online gaming! Platforms like phlwin link login really emphasize that now, with local payment options like GCash making access easier for Filipino players. It’s a smart approach to fostering engagement!
Interesting read! Basic strategy’s all about minimizing losses, much like streamlining content creation. Tools like this AI Video Generator could really help with visuals – accessible anywhere, even on mobile! A solid combo for any player.
Anyone looking for bonus codes might want to check out codesao789. They seem to keep it updated pretty regularly. Found a couple that worked for me, so sharing the love!
I’ve tried SuperPH and love how it balances luck and strategy-especially the wilds and free spins. A great pick for casual players who want depth without the complexity.
39jl, a classic! It’s been around for a reason. Trustworthy and entertaining. Try it out for yourself: 39jl