Speaking & Press
Looking for expert insights on thriving in retail?
Meet Joanne, a passionate retail mentor dedicated to helping small retail businesses grow, adapt and succeed.
With 17+ years of hands-on experience in the industry, Joanne shares actionable strategies on everything from product development, pricing, wholesale, sales targets, optimising Etsy, launching, SEO and more.
Joanne brings real-world expertise, practical advice, and an inspiring energy to every stage, podcast, and interview. Whether you’re a journalist seeking expert commentary or an event organiser looking for an engaging speaker. Joanne is ready to share her knowledge to support the future of independent retail.

Podcasts
- Secrets to Creating Irresistible Christmas Products – The Resilient Retail Game Plan
- Process Your Fashion Designs Into Garments – The Fashion Brand Clinic
- How To Predict, Discover and Use Trends Authentically – The Business Proposal
- Getting People To Sign Up To Your Email List – Grow With Soul
- The Creative Flow – My podcast
Speaking & Events
- Course Leader at TOSH Creative Start-Up Programme – 2024 & 2025
- Future Self-Visualisation & Planning 2024 – And So To Shop
- How To Identify Your Brand USP’s And Use Them To Stand Out 2023 – 91 Magazine
- Show Up And Sell With Confidence – The Conscious Commerce Festival 2022
- 2021 Trends – The Creative Christianity Summit 2021 for Cheerfully Given
- SS2020 Trend Panel – Top Drawer
- Why You Need To Get Organised For Christmas Now – Crafty Fox Shopping With Soul online member event 2020
- Resilient Retail Online Summit 2020 with Catherine Erdly
- The Why & How of Product Development – The Creative Christianity Summit 2020 for Cheerfully Given
- 2019 Trends – Enterprise Nation Startup Show
- Preparing for Christmas in Summer – Funding Circle 2019


Meet Joanne – Retail Mentor & Business Expert
Hi, I’m Joanne and I’ve been working with creative, passion-led retail businesses like you for the past 17 years. My career background includes graduating with a design degree at Staffordshire University and working in various SME retail businesses covering sales, wholesale, visual merchandising, design, marketing and communications. Including 7.5 years at notonthehighstreet.com.
I now work with product brands 1:1 to grow their sales, develop their products and plan ahead. I love helping my clients and students feel confident in their pricing, business strategy and growth.
Get in touch to book Joanne for podcast, speaking engagements or media appearances.
Learn more about Joanne