Learn how to discover what USP’s makes your brand different. As if you don’t know what makes your brand different, your marketing will always feel harder than it needs to be. Finding your brand USP (Unique Selling Point) and defining your purpose isn’t just a branding exercise. It creates the strong foundations your entire business […]
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Every time I see Sarah Delaney post on Instagram I get such a happy feeling. One, because I love her vivid and energetic paintings – the movement in them is just mesmerising. And two, because I instantly recognise her style when it regularly pops up on my feed. Her tonal use of colour and mark […]
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Mark making design Obviously you’d be a fool to think it was easy to put ‘simple’ marks together… Hmm, well I have to admit I was a bit foolish but I’ll own up to it and hang my head in shame. BUT, what I can also confess is making my mark making mood board really […]
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Mark making mood board When mark making is used on patterns, products and art, I find it never fails to inspire. This theme can seem so simple on the surface but when you dive into it there is wealth of little details you can keep discovering. Marks can create texture, depth, pattern and layers […]
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Five free trend resources Today I’m sharing my top five free trend resources from some of the biggest authorities in the business. It’s amazing what trend resources you and get for nothing, so I’m hoping you’ll leave this post with inspiring new information you can use in your business – as who doesn’t love […]
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The Unseen The Unseen first popped into my world when I attended a trend briefing seminar at LS:N Global. They approach design by merging it with science to create something that not only looks beautiful but also reflects what is going on in the world around us. Their piece ‘Air’ is an almost […]
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Decorative feather designs In the last post we dived into the decorative feather trend for inspiration and started exploring how this theme can be applied in different ways. Today I’m sharing a little bit of my interpretation for decorative feathers – from initial sketches to final designs: Want to see more decorative feather […]
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Decorative feather trend My first mood board had to be about feathers as I LOVE them! There is a feather in my logo and this motif is really important to my brand identity. The word Arnold comes from my Grampy who was a pigeon racer, and Bird comes from my Gran’s maiden name. I love […]
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Let’s get inspired Hi there! Welcome to the newly revamped Arnold & Bird blog – I’m so happy you’ve joined me! After taking a blogging break I’m back and ready to serve up creative content to help inspire you in the world of design. So what will you find over in this […]
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In September me and my two friends Kat and Flora headed to Morocco to go surfing with Moroccan Surf Adventures. It was a holiday of many, many great moments, delights and surprises:
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So I went surfing in Morocco (more on that soon). One thing we learnt quickly is that surfing is a very physical activity and we would always welcome the ice cream man, sweet pastry selling man or lunch that was provided for us everyday. And when i say that I mean welcome it with open […]
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