The ultimate guide to engaging content for product businesses. Creating content as a product business can feel overwhelming. Especially when you’re juggling making, packing, marketing, customer service and everything else. But engaging content doesn’t mean posting constantly or reinventing the wheel. Engaging content does one simple thing well: That feeling might be inspiration, recognition, joy, […]
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Learn how to start selling wholesale for small businesses. This is everything you need to know to get started. Wholesale means you can scale your product business and reach more customers, without packing endless individual orders. This beginner-friendly guide breaks down what wholesale actually is, how it works for small creative businesses, and what you […]
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DIY product photography tips to boost sales – learn how to take better product photos at home. The best part is that no professional studio is needed! If you’re a creative business owner selling on platforms like Etsy, notonthehighstreet.com, or your website, your product photos matter – a lot. Well-lit and gorgeously styled images not […]
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Setting profitable prices isn’t about being the cheapest — it’s about charging what your products or services are truly worth. Many retailers fall into the trap of underpricing, often in the hope of attracting more customers. But in reality, pricing too low can devalue your work, damage your confidence, and hurt your long-term profits. Let’s […]
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Want to go from views to sales? This essential guide will show you how to optimise your product descriptions to boost your online store’s orders and revenue. If you’re a retailer looking to turn browsers into buyers, mastering how to optimise your product descriptions is your next big move. Better descriptions mean more visibility, more […]
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This is the story of how my client exceeded her sales targets by 90% YoY growth. If you’re looking for ways to increase your retail sales, you’re in the right place! Today, I’m sharing how one of my clients, Gemma from The Little Grey Girl, surpassed her sales targets by a staggering 90% year-on-year (YoY). […]
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How to stand out at a trade show – here are 10 proven tips for retailers. Trade shows are a golden opportunity for retailers to showcase their brand, connect with potential customers, and boost sales. But with hundreds of exhibitors vying for attention, how can you make sure your booth stands out from the crowd? […]
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Learn how to set sales targets with this step-by-step guide to boost your retail revenue. This post will cover the key strategies you need to know and how to set monthly and annual targets in your product business. Why set sales targets in your retail business? Setting sales targets isn’t just about predicting how much […]
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Learn how to increase Etsy sales with these 10 proven strategies to boost your sales. I work 1:1 with my retail mentoring clients to optimise their Etsy listings so they can grow their sales on this marketplace platform. This is the ultimate Etsy guide to ranking higher and selling more. Read on for the 10 […]
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A Step-by-step Mother’s Day marketing strategy for how to drive more sales this March. Mother’s Day is just around the corner, and with only 18 selling days left (if you offer express delivery), now is the time to ramp up your marketing efforts! In the UK, Mother’s Day falls on Sunday 30th March, and it […]
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Following on from my GPSR and Help for Small UK Product Businesses blog post on the 27 December 2024, I have some updates for you! The original GPSR post covered what the new General Product Safety Regulations were and how they came into effect on the 13 December 2024. I know a lot of businesses […]
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