Learn how to discover what USP’s makes your brand different. As if you don’t know what makes your brand different, your marketing will always feel harder than it needs to be. Finding your brand USP (Unique Selling Point) and defining your purpose isn’t just a branding exercise. It creates the strong foundations your entire business […]
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Learn how to write personalised wholesale emails that get a response. Creating wholesale email templates that you can personalise is one of the most effective ways to stand out and get noticed by stockists. Rather than sending a generic message, crafting thoughtful, tailored outreach helps buyers see the value of your products and why they […]
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Wholesale made simple, this blog post take you through pricing your products and approaching buyers. From part one of this blog post series, you now know what wholesale is and whether your product is ready for it. The next step is understanding how to price your products for wholesale, what documents you need and how […]
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Learn how to start selling wholesale for small businesses. This is everything you need to know to get started. Wholesale means you can scale your product business and reach more customers, without packing endless individual orders. This beginner-friendly guide breaks down what wholesale actually is, how it works for small creative businesses, and what you […]
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DIY product photography tips to boost sales – learn how to take better product photos at home. The best part is that no professional studio is needed! If you’re a creative business owner selling on platforms like Etsy, notonthehighstreet.com, or your website, your product photos matter – a lot. Well-lit and gorgeously styled images not […]
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Setting profitable prices isn’t about being the cheapest — it’s about charging what your products or services are truly worth. Many retailers fall into the trap of underpricing, often in the hope of attracting more customers. But in reality, pricing too low can devalue your work, damage your confidence, and hurt your long-term profits. Let’s […]
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Want to go from views to sales? This essential guide will show you how to optimise your product descriptions to boost your online store’s orders and revenue. If you’re a retailer looking to turn browsers into buyers, mastering how to optimise your product descriptions is your next big move. Better descriptions mean more visibility, more […]
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This is the story of how my client exceeded her sales targets by 90% YoY growth. If you’re looking for ways to increase your retail sales, you’re in the right place! Today, I’m sharing how one of my clients, Gemma from The Little Grey Girl, surpassed her sales targets by a staggering 90% year-on-year (YoY). […]
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How to stand out at a trade show – here are 10 proven tips for retailers. Trade shows are a golden opportunity for retailers to showcase their brand, connect with potential customers, and boost sales. But with hundreds of exhibitors vying for attention, how can you make sure your booth stands out from the crowd? […]
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Learn how to set sales targets with this step-by-step guide to boost your retail revenue. This post will cover the key strategies you need to know and how to set monthly and annual targets in your product business. Why set sales targets in your retail business? Setting sales targets isn’t just about predicting how much […]
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Learn how to increase Etsy sales with these 10 proven strategies to boost your sales. I work 1:1 with my retail mentoring clients to optimise their Etsy listings so they can grow their sales on this marketplace platform. This is the ultimate Etsy guide to ranking higher and selling more. Read on for the 10 […]
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