Pricing for profit: How to pay yourself and increase margins in your product business. If you run a product business and aren’t consistently paying yourself properly, something needs to change. Too many creative business owners underpay themselves, underestimate their time, and operate on margins that barely cover materials. Let alone profit. This is how businesses […]
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If you want consistent sales, you need consistent marketing. And the easiest way to do that? A retail content calendar. Here is how to easily fill your retail content calendar and create your retail marketing strategy. Think of it as your sales roadmap. Instead of scrambling last-minute for what to post, when to launch, or […]
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Welcome to retail marketing made simple. Where to focus your time online as a product business owner. As you’ve created your product. You’ve priced it. Now comes the step that makes all the difference: marketing. Without customers, you don’t have a business – you have a hobby. And the only way customers find you, trust […]
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Learn when and how to increase your product prices – without losing customers or having guilt. Are you constantly working but not seeing enough profit in your bank account? You’re not alone – many product-based businesses struggle with pricing. But here’s the truth: if you want your retail business to grow and actually pay you, […]
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Welcome to SEO Made Simple, your easy starter guide for retail businesses to get found on Google. Learn how to get your products seen (and sold) with simple, beginner-friendly SEO tips. If you’re a product-based business owner trying to grow your online shop, you’ve likely heard about SEO. But maybe it still feels confusing, complicated, […]
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The ultimate guide to developing hero Christmas products that sell. When it comes to driving sales during the festive season, nothing works harder for your product business than well-chosen hero Christmas products. These are the products that not only generate consistent sales but also become go-to favourites for your customers. Whether you’re selling online, at […]
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Learn how to write personalised wholesale emails that get a response. Creating wholesale email templates that you can personalise is one of the most effective ways to stand out and get noticed by stockists. Rather than sending a generic message, crafting thoughtful, tailored outreach helps buyers see the value of your products and why they […]
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Wholesale made simple, this blog post take you through pricing your products and approaching buyers. From part one of this blog post series, you now know what wholesale is and whether your product is ready for it. The next step is understanding how to price your products for wholesale, what documents you need and how […]
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Learn how to start selling wholesale for small businesses. This is everything you need to know to get started. Wholesale means you can scale your product business and reach more customers, without packing endless individual orders. This beginner-friendly guide breaks down what wholesale actually is, how it works for small creative businesses, and what you […]
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DIY product photography tips to boost sales – learn how to take better product photos at home. The best part is that no professional studio is needed! If you’re a creative business owner selling on platforms like Etsy, notonthehighstreet.com, or your website, your product photos matter – a lot. Well-lit and gorgeously styled images not […]
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Setting profitable prices isn’t about being the cheapest — it’s about charging what your products or services are truly worth. Many retailers fall into the trap of underpricing, often in the hope of attracting more customers. But in reality, pricing too low can devalue your work, damage your confidence, and hurt your long-term profits. Let’s […]
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