It’s time to start thinking about 2020 Valentine’s Day trends!
If you’re a retail business then getting ahead is really beneficial and means you can get some of your product development out of the way before Christmas.
I’m sharing three 2020 Valentine’s Day trends with you today that tap into the bigger macro trends that are influencing your customer’s behaviour.
And remember you can use these themes for weddings, anniversaries and couple gifts too so there are lots of potential ideas to tap into.
Listen in or find the show notes below, or on iTunes, Stitcher or Spotify.
As with all the trends I share on the podcast, there’s an accompanying Pinterest board. Look through the board as you’re listening to get an extra dose of visual inspiration or go back and see what you love later.
There are 90 images on there to gorge on!
You can find it at:
www.pinterest.co.uk/arnoldandbird/2020-valentines-day-trends
A Slow Valentine’s
This first trend taps into the slow movement of taking care of our planet and creating less waste. There is a move towards more crafted, handmade and natural elements in design. Think small gestures instead of grand statements. Back to basics so gifts are heartfelt, thoughtful and sentimental.
Materials
- Natural materials
- Cracked and crackled surfaces for added texture
- Matt finishes
- Dried appearance
Designs & patterns
- Blending designs styles such as Scandi & Japanese = Scandinese
- Handmade details
- Linear drawings
Colours
- Bleached peach
- Greyed lilac
- Warm cream
- Terracotta
- Washed out white
Product ideas
- Dried or wild flower bouquets
- Small gestures and keepsake gifts
- Unisex gifts that can be for him or her
- Natural beauty for him and her
- Thoughtful touches – hidden personalisation and personalisation that is more than a name
- Spending time together – experiences instead of gifts
Mystic Love
Magic continues to seep into the mainstream with tarot cards and crystals becoming the new normal. People are drawn to a bit of woo to guide them in life as well as offer some comfort. Think about how these mystic references can be connected to products to offer customers a deeper meaning in their gifting.
Materials
- Raw and polished crystals
- Metallic finishes
- Tarnished effects
- Smoked glass surfaces
- Melted and molten look in metals and ceramics
Designs & patterns
- Tarot symbols
- Moons, stars, planets and constellations
- Celestial inspired motifs, patterns and geometrics
Colours
- Move away from the traditional deep and rich colours associated with mystic products
- Dusky pink
- Soft apricot
- Sage green
- Lavender
Product ideas
- Celestial inspired jewellery for him and her
- Love notes with hidden messages and meanings
- Crystals used in home accessories, beauty, fragrance and fashion accessories
- Gifts that focus on the deeper meaning, energy and connection between a couple
Retro Romance
During times of uncertainty, people look back to the ‘good old days’ for comfort. Seeing them in a positive and romantic light. Retro romance looks at key eras such as the roaring ’20s, classic Hollywood glamour and sentimental gifts such as 80’s mix tapes and passing love notes in class.
Materials
- Pearlescent finishes
- Gold and brass
- Resin
- Addition of scent
Designs & patterns
- Mini and oversized hearts
- Animal prints that are abstracted – Snake, tortoiseshell, zebra, tiger prints (not just leopard)
- Quirky illustrations if you’re tapping into the decades 80s-00s
Colours
- Rich and warm hues
- Teal
- Mulberry red
- Shimmering white
- Violet
Product ideas
- Glamorous jewellery that features gemstones, pearlescent details and gold
- Stylised floral arrangements
- Adding scent and fragrance to products for a multi sensory experience
- Beauty products with elevated packaging that you want to show off
- Don’t forget gifts for friends for Palentine’s and Galentine’s Day on 13 February
These are the three 2020 Valentine’s Day trends. If you enjoyed this episode then please do share that you’re listening and tag me on social media. It’s always amazing to see your thoughts and ideas!
If you’re looking for a helping hand with your business then I’d love to help. We can work together using my blend of design, product development and retail knowledge to come up with ideas, designs and advice on what will work. We can discuss everything from sales analysis to your ideal customer (and more!) so do get in touch if you’d like to move out of indecision, overwhelm or you just need to shift some stuff off your to-do list. There are graphic design and retail mentoring services on offer but I always like to chat first to work out what will work best for you. As it might be a blend of these things!
Thanks so much for listening and good luck with developing your new products
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