Learn how to discover what USP’s makes your brand different. As if you don’t know what makes your brand different, your marketing will always feel harder than it needs to be. Finding your brand USP (Unique Selling Point) and defining your purpose isn’t just a branding exercise. It creates the strong foundations your entire business […]
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Let’s talk about three packaging trends for product-based businesses. Most retail products will need some form of packaging. Retail packaging tells the customer about the product, the company that made it and most importantly – protects the product! Packaging can cover everything from boxes to fit the product in, swing tags, hangers, […]
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Welcome back to the podcast and the first episode is about connecting to your intuition plus it includes a guided meditation! I wanted to talk about this subject as I recently did some market research about creativity and mindset. And a big thank you to the 75 people who filled this in – […]
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Christmas is a busy time for anyone, especially if you’re running a business. Make time for just a few minutes to breathe and clear your mind with this Christmas breather meditation. It will help to focus your mind, relax you and make you feel able to take on the tasks today and tomorrow. Take […]
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Today I wanted to share more about creating a brand mood board and why doing so helps your business. Listen in and find the show notes below, or on iTunes, Stitcher or Spotify. Whether you’re working with a designer to create your brand, doing it yourself or want some visual clarity on what […]
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Welcome to episode 44 and we’re going to be covering mindset advice today and how to show yourself kindness and compassion even when you’re busy working away. Be this at Christmas, in the lead up to a launch or during the school holidays. Listen in and find the show notes below, or on iTunes, […]
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The next Mother’s Day is on Sunday 22 March, meaning it’s time to start thinking about Mother’s Day 2020 trends! I’ll be discussing three overarching themes, key materials & patterns as well as product types you can create. You can listen in below, on iTunes, Stitcher or Spotify. The abbreviated show notes are below. […]
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Today on the podcast it’s a body scan meditation to help let go of anxiety. So you can ease out any niggles or areas of tension Take a seat or lie down in a space you can relax in for a few moments and listen to this body scan meditation. Listen in below, […]
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Welcome to episode 45 and today I’d love to discuss with you why you need to get to know your ideal customer. Listen in and find the show notes below, or on iTunes, Stitcher or Spotify. If you’re running a business, it’s vital to know who your customer is and keep them […]
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Today’s is a quickie all about how to easily remind yourself everyday of how amazing you are. Perfect for when you need a pick me up. Whether that be from being in a bit of a funk, suffering from anxiety or you just want to feel really amped up for a new project you’re […]
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It’s time to start thinking about 2020 Valentine’s Day trends! If you’re a retail business then getting ahead is really beneficial and means you can get some of your product development out of the way before Christmas. I’m sharing three 2020 Valentine’s Day trends with you today that tap into the bigger macro […]
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